Lead Generation Strategist

About Mitsogo | Hexnode

Mitsogo is a global organization that highly values the contributions of each employee. Our ability to attract top talent is a testament to our commitment to fostering a sense of belonging for everyone. We recognize the rapid evolution of technology and society that impacts our industry, and we prioritize equipping our employees with diverse opportunities and empowering them with a wide range of skills.

Hexnode, the Enterprise software division of Mitsogo Inc., was founded with a mission to simplify the way people work. Operating in over 100 countries, Hexnode UEM empowers organizations in diverse sectors. Fueling the transformation to a seamless ecosystem of connected tools, Hexnode is revolutionizing the enterprise software and cybersecurity landscape.

Role Summary :

We are seeking a highly motivated and results-driven Demand Generation Specialist to join our growing team. You will be the crucial first point of contact for prospective customers, responsible for identifying, qualifying, and nurturing leads to build a robust sales pipeline for our flagship product, Hexnode . Success in this role directly impacts our company's revenue growth.

Key Responsibilities

Campaign Strategy & Execution (Inbound / Outbound)

• Campaign Management : Design, execute, and manage multi-channel lead generation campaigns (e.G., email marketing, paid social, search engine marketing, webinars, content syndication) to drive lead volume.
• Content-to-Lead Mapping : Collaborate with the Content Team to ensure we have compelling offers (e.G., eBooks, white papers, tools, templates) at every stage of the buyer journey, and map content to specific lead capture mechanisms.
• SEO / SEM Integration : Work with the Digital Marketing team to optimize landing pages, forms, and calls-to-action (CTAs) for maximum conversion across organic and paid traffic.

Technology & Operations

Analytics & Optimization

Required Skills & Qualifications