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Implementation & Analytics Specialist

Implementation & Analytics Specialist

Best Infosystems Ltd.Vellore, IN
7 hours ago
Job description

Implementation & Analytics Specialist_Full-Time_Remote

Job title : Implementation & Analytics Specialist

Location : Remote

Job Type : Full-Time

Experience : 5+ years

Job Description :

1. Roles & Responsibilities – Client Use

Role Title : Implementation & Analytics Specialist

Purpose of the Role

This role supports the marketing and product functions by ensuring accurate analytics implementation, campaign tracking, and insightful reporting. The specialist will play a key role in enabling data-driven decision-making through robust tagging, QA, and measurement practices.

Key Responsibilities

  • Support day-to-day analytics implementation tasks as part of ongoing BAU.
  • Collaborate with product teams during new launches to ensure data readiness.
  • Work closely with marketing teams to enable accurate tracking for campaigns.
  • Perform rigorous QA of tracking implementations using GA4 and Segment.
  • Support reporting needs through dashboard configuration and ad hoc data pulls.
  • Assist in identifying data gaps and help surface actionable insights.
  • Ensure alignment of tagging strategy across stakeholders and platforms.

Required Skills & Competencies

  • Proven expertise in GA4 implementation and tag validation processes.
  • Working knowledge of Segment.io for event tracking and data routing.
  • Strong understanding of marketing measurement and user behavior analytics.
  • High attention to detail with a structured QA mindset.
  • Ability to collaborate effectively with external product and marketing teams.
  • Strong communication and documentation skills.

    • Experience :

    Minimum 5 years in a digital analytics or implementation role.

    Stakeholder Collaboration

    Direct interaction with external teams, including marketing and product functions across client-side stakeholders.

    2. Job Description – Internal Recruitment Use

    Role : Implementation & Analytics Specialist

    Experience Level : 5+ years

    Location : [Insert if relevant]

    Job Summary

    We are looking for a skilled Implementation & Analytics Specialist to support marketing and product teams in setting up, validating, and maintaining analytics infrastructure. The ideal candidate will have deep technical knowledge of GA4 and Segment.io, a strong QA discipline, and the ability to generate meaningful reports and insights from digital data.

    Key Responsibilities

  • Handle day-to-day BAU implementation and QA tasks.
  • Support new product launches with complete analytics setup.
  • Partner with marketing teams to ensure campaign tagging and reporting are in place.
  • Execute analytics QA using tools and browser-based debugging methods.
  • Configure dashboards and conduct ad hoc analysis to support business teams.
  • Maintain documentation and best practices for implementation and tracking governance.

    • Skills & Qualifications

  • 5+ years in web / digital analytics implementation and reporting.
  • Hands-on experience with GA4 event setup, custom dimensions, and reporting logic.
  • Strong working knowledge of Segment.io and data pipeline configuration.
  • Familiarity with tag management platforms (GTM, Adobe Launch, etc.) is a plus.
  • Excellent QA habits and a detail-oriented mindset.
  • Ability to work independently and manage cross-functional collaboration.

    • Technology Platforms & Tools

  • Google Analytics 4 (GA4)
  • Segment.io
  • Optional : Google Tag Manager, Excel / Sheets, Chrome DevTools

    • Suggested Search Keywords

    Digital Implementation Specialist, GA4 Implementation, Segment.io Analyst, Analytics QA, Web Analytics Consultant, Marketing Data Analyst, Product Analytics, Event Tracking Specialist, Digital Tagging Expert

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    Implementation Specialist • Vellore, IN