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Customer Relationship Strategist
Customer Relationship StrategistHealth • Delhi, Republic Of India, IN
Customer Relationship Strategist

Customer Relationship Strategist

Health • Delhi, Republic Of India, IN
2 days ago
Job description

We’re Hiring : CRM Manager & Performance Marketing Specialist leading Healthcare.

Location : [Gurgoan]

Experience : 2–5 Years

Preferred Tool Expertise : Freshworks Suite

🔹 Role Overview

We’re looking for a Onsite talent who understands CRM workflows and performance marketing end-to-end. Someone who can optimise user journeys, build automations, ensure data hygiene, and simultaneously drive campaigns that deliver measurable ROI.

🔹 Key Responsibilities

CRM Management (Freshworks Preferred) :

  • Own end-to-end CRM setup, optimization & automation
  • Create and refine funnels, journeys, and customer lifecycle workflows
  • Ensure data hygiene, segmentation, lead assignment & pipeline accuracy
  • Track CRM KPIs (lead sync, lead handling, disposition compliance, funnel drop-offs)
  • Collaborate with Sales, Support & Operations for seamless alignment

Performance Marketing :

  • Plan, execute & optimise paid campaigns across Meta, Google & other platforms
  • Own CAC, ROAS, lead quality & conversion funnel metrics
  • Manage landing pages, A / B tests, and campaign attribution
  • Work closely with creative & product teams for targeted campaigns
  • Analyse performance, share insights & drive continuous improvement
  • 🔹 Requirements

  • 2–5 years of experience in CRM + Performance Marketing roles
  • Hands-on experience with Freshworks CRM (highly preferred)
  • Strong analytical mindset with expertise in funnels, attribution & automation
  • Experience working with high-velocity sales-led or consumer-focused businesses
  • Ability to manage cross-functional dependencies and move fast
  • 🔹 What You’ll Love

  • High ownership role with direct business impact
  • Fast-paced, growth-driven environment
  • Opportunity to build, optimise and scale systems from the ground up
  • Work with a passionate team creating the next big thing in health & wellness
  • Create a job alert for this search

    Customer Relationship • Delhi, Republic Of India, IN

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