Senior Copywriter

The Senior Copywriter is responsible for maintaining position in the market by contributing to :

• Success of the assigned client account by providing clutter-breaking brand strategy and

effective execution of the strategy

• Acquisition of new client accounts by providing clutter-breaking brand strategy during pitches
• Creation of innovative, creative solutions across platforms
• Smooth inter-department collaboration
• Role Responsibilities & Deliverables :
• 1. Strategic
• Work with content partners to generate new concepts and opportunities
• Create case studies along with the Account Management team to be used for award
• entries, partnerships and pitches
• 2. Communication & Coordination :
• Attend mid-size campaign briefs by the Account Management team
• Meet clients every fortnight to understand clients satisfaction with creative strategy
• and execution and build relationship
• 3. Creative Strategy :
• Decode briefs along with the account management team
• Brand strategy & execution plan basis the decoded client brief for campaigns
• Brand strategy for new client pitches
• Pitch mid-size campaigns to clients along with the Account Management team
• Experiment with new content formats that can be utilized for client pitches, client

briefs and new partnerships

• Search for new trends and insights that can be utilized for client pitches, client briefs

and new partnerships

• 4. Creative Execution :
• Create contextual, innovative content
• Collaborate with functional teams for executing client briefs
• Work closely with arts & graphics, video and production teams to co-create content