Digital Campaign Optimization Specialist

Role : Marketing Campaigns & Conversion Specialist

Location

: Pune (On-site)

Type

: Full-Time

Experience

: 5–7 Years

Timings

: 3 : 00 pm -12 : 00 am

Company

: Tru Performance

About Tru Performance

Tru Performance is a digital consulting and growth enablement company that partners with businesses to transform how they market, sell, and operate. We drive outcomes through innovation, automation, and modern marketing strategies. As part of our next growth phase, we are building a dedicated brand and content function to sharpen our positioning, establish thought leadership, and drive deeper engagement with our audience.

About the Role

We are hiring a Marketing Campaigns & Conversion Specialist to lead the execution of marketing initiatives across email campaigns, landing pages, lead nurturing workflows, and performance-driven assets. This is a hands-on, execution-first role designed for someone who can blend copywriting, marketing automation, and performance insights to create high-impact digital experiences. You’ll collaborate with design, dev, and leadership teams to convert traffic into leads and engagement into revenue.

Key Responsibilities

Plan and execute marketing campaigns across email, landing pages, and digital assets

Create performance-focused content — newsletters, lead-gen emails, CTAs, and campaign copy

Collaborate with internal teams to support growth marketing efforts across the funnel

Optimize landing page layouts, messaging, and structure to improve conversion rates

Own marketing automation flows and audience segmentation in platforms like HubSpot or equivalent

Track campaign performance metrics and recommend data-backed optimizations

Support sales enablement and demand generation with conversion-oriented messaging

What You Bring

5 to 7 years of experience in marketing execution roles — with strong exposure to email marketing, landing page creation, and digital campaigns

Strong copywriting skills, especially for conversion, lead gen, and B2B messaging

Hands-on experience with marketing automation tools (HubSpot, Mailchimp, or equivalent)

Familiarity with CRM systems, basic funnel analytics, and campaign reporting

Experience collaborating with designers, developers, and marketing teams

Ability to manage multiple campaigns and deadlines without compromising quality

Nice to Have

Background in growth marketing, demand generation, or performance marketing

Experience using tools like Unbounce, Webflow, Figma (for wireframing), or Canva (for visual briefs)

Understanding of lead scoring, email sequencing, and content-driven funnels

Why Join Us?

You’ll be the engine behind our performance marketing. This is a strategic role with tactical depth — one that directly contributes to lead generation, brand activation, and revenue outcomes. If you enjoy working at the intersection of execution and business impact, this is for you.