Content Writer

Location :

Chennai | 10 AM – 7 PM |

1 WFH Day / Week | 5-Day Work Week

About MySmartAlign

MySmartAlign (MSA) is a pioneering clear aligner brand with a strong presence in

India and Malaysia , bringing over

10 years of expertise

in the aligner and digital orthodontics industry. We empower dental professionals with advanced, end-to-end aligner solutions from precision case planning and in-house aligner production to robust training and tech support. Trusted by thousands of partner clinics, MSA is redefining the future of orthodontics. As a growing brand in the dental tech space, we value agility, trust, and operational excellence.

As part of our continued growth, MSA is building a

dedicated in-house branding department

to lead the creative direction and communication strategy of the brand across

digital and offline platforms . This robust team will be at the core of shaping MSA’s visual identity, campaign narratives, and market presence. While their primary focus will be on

strengthening MSA’s brand voice , they will also extend their expertise to

support the branding needs of our sister concerns , ensuring cohesive storytelling and brand alignment across the board.

We are looking for a

creative and strategic Content Writer

with around

1 year of hands-on experience

to join our newly formed in-house branding team.

What You’ll Be Doing at MSA

As a Content Writer in MSA’s newly formed in-house branding team, you won’t just be writing, you'll be shaping how our brand speaks to the world.

You’ll create content that connects, informs, and converts ranging from

snappy social media copy ,

Instagram-first storytelling , and

LinkedIn thought leadership posts , to

long-form blogs, newsletters, and website articles . You'll also take the lead in writing

marketing collateral

such as brochures, landing pages, emailers, campaign presentations, and product / service descriptions all aligned with MSA’s tone and purpose.

A key part of your role will be to

assist in scripting content for videos, product explainers, and training modules , helping transform complex clinical or product insights into easy-to-understand, engaging narratives. You’ll work closely with our branding team to develop

visually aligned content , brainstorm campaign ideas, and bring concepts to life across digital and offline formats.

You'll be responsible for

managing content calendars , maintaining consistent publishing schedules, and contributing to the overall

content strategy

with data-backed suggestions and creative direction.

As the brand voice behind the scenes, you'll also contribute to

building the C-suite’s personal brand , supporting them with impactful LinkedIn posts, articles, and professional communication.

Additionally, you’ll write for our

sister brands , adapting your style to preserve each brand’s unique identity while maintaining coherence across the brand ecosystem.

This role is ideal for someone who blends

creative thinking with strategic clarity , and thrives in a fast-paced, collaborative environment where every piece of content is an opportunity to build trust, educate, and elevate the brand.

We’re Looking For Someone Who :

Holds a

Bachelor’s or Master’s degree

in

English, Journalism, Communications , or a related field

Has good Tamil language skills, for translation

Has

1+ years of hands-on content writing experience , preferably in

healthcare, dental tech, or wellness

sectors

Understands

basic SEO principles , including keyword research and content optimization

Possesses strong

copywriting skills

clear, persuasive, and tailored to the audience and platform

Is comfortable creating

Instagram-first content , including storytelling-based carousels and short-form posts

Can research and produce

long-form content

such as blogs, LinkedIn articles, newsletters, and thought leadership pieces

Enjoys working collaboratively with

designers, marketers, and senior leadership

to bring ideas to life

Has excellent

grammar, adaptability, and attention to detail , with a strong sense of brand tone and voice

Bonus if you have :

Experience using tools like

Notion, Grammarly, or other content planning platforms

A background in

dentistry or dental-related fields

that enhances your writing contextually.