Job Title : Content Marketing Specialist
Location : Bangalore
Experience : 2+ Years
Company : DevRabbit IT Solution
Work Mode : Work from Office (5 days working)
Role Overview
We’re looking for a Content Marketing Specialist who is first and foremost a skilled storyteller and writer . You’ll create high-impact written content that speaks directly to U.S. business audiences — especially CIOs, CTOs, IT Directors, and Operations Leads — across the IT services, Real Estate, and PropTech sectors.
Your words will define how our product is perceived — from our website and blogs to email campaigns, case studies, and thought leadership pieces.
Key Responsibilities
- Write and edit clear, engaging, and technically accurate content for blogs, website pages, email campaigns, landing pages, and case studies.
- Create content tailored for U.S. audiences, reflecting cultural tone, industry priorities, and buyer behavior.
- Research and write thought leadership and educational articles around integration, automation, digital transformation, and proptech innovations.
- Work with internal teams (marketing, product, and design) to translate product capabilities into compelling stories and benefits.
- Ensure brand voice and message consistency across all written materials.
- Optimize content for SEO and readability.
- Repurpose long-form content into short-form or social-friendly formats.
- Stay updated on trends in SaaS, PropTech, and IT integration to keep content relevant and forward-thinking.
Required Skills & Experience
2+ years of experience in content writing or content marketing , ideally for middleware integration tool or SaaS companies.Proven experience writing for U.S. enterprise audiences (samples or portfolio required).Strong command over written English — tone, flow, and clarity.Ability to write for multiple personas including CIOs, CTOs, IT Directors, and Operations Leads.Understanding of IT services, Real Estate, or PropTech industries.Familiarity with SEO best practices and keyword optimization.Detail-oriented, research-driven, and deadline-focused.Nice to Have
Experience writing for integration, automation, or SaaS platforms.Basic knowledge of digital marketing and content analytics tools (Google Analytics, SEMrush, HubSpot, etc.).Comfortable collaborating in a fast-paced startup environment