Lead Digital Advertising Expert
Role Overview :
Our organization is looking for an experienced Digital Advertising Specialist to lead our digital advertising efforts and drive business growth.
Key Responsibilities :
- Plan, launch, and optimize campaigns across multiple paid channels.
- Develop advanced targeting strategies to enhance efficiency and reach.
- Oversee and scale significant ad budgets with a focus on sustainable return on investment (ROI) and growth.
- Analyze campaign performance deeply, make data-driven recommendations, and present strategic plans to stakeholders.
- Collaborate with cross-functional teams (creative, analytics, content, sales) to align paid media with business goals.
- Mentor and coach junior team members, sharing best practices and developing career plans.
- Stay updated on industry trends, ad tech innovations, and platform changes, implementing proactive solutions in campaigns.
- Prepare clear and organized reports on campaign performance and strategic recommendations.
Requirements :
4–6+ years of experience in paid digital advertising.A proven track record of scaling ad campaigns with mid-to-large budgets and international presence.A solid understanding of Ads Manager, Google Analytics, conversion tracking, and attribution models.Knowledge of the full digital advertising funnel (awareness, acquisition, retention).An analytical mindset with the ability to turn numbers into winning strategies.A strategic thinker with leadership potential and the ability to operate independently.Excellent written and verbal communication, presentation skills, and stakeholder management.Bonus : experience with e-commerce, marketing automation tools, or programmatic platforms.