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(High Salary) Go-To-Market (Sales) Associate

(High Salary) Go-To-Market (Sales) Associate

Sustainability Economics.aiIndia
1 day ago
Job description

Position Title : Go-To-Market (Sales) Associate

Location : Bengaluru, Karnataka

About the Company :

Sustainability Economics.ai is a global organization, pioneering the convergence of clean energy and AI, enabling profitable energy transitions while powering end-to-end AI infrastructure. By integrating AI-driven cloud solutions with sustainable energy, we create scalable, intelligent ecosystems that drive efficiency, innovation, and long-term impact across industries. Guided by exceptional leaders and visionaries with decades of expertise in finance, policy, technology, and innovation, we are committed to making long-term efforts to fulfil this vision through our technical innovation, client services, expertise, and capability expansion.

Role Summary

We are looking for a GTM (Go-To-Market) Associate to support the launch and market expansion of our AI-driven clean energy solutions. This role will work with the marketing team to drive lead generation, customer acquisition, and strategic positioning. The ideal candidate should thrive in a fast-paced environment and have 2+ years of experience in GTM strategy, market research, and sales execution, preferably within the AI, clean energy, or B2B SaaS industries.

Key Responsibilities

  • Market Intelligence & Entity Mapping : Identify, capture, and maintain an updated database of key entities across the clean energy ecosystem — including renewable developers, utilities, industrial consumers, government agencies, financial institutions, and technology providers. Map relationships between these entities to support segmentation and GTM targeting.
  • Stakeholder Research & Outreach Strategy : Analyze stakeholder groups to determine the most effective channels for engagement. Recommend outreach strategies that align with Sustainability Economics.ai’s clean energy mission — including policy, industry, and investor audiences.
  • Platform Strategy & Social Presence Development : Research, evaluate, and recommend the most impactful digital and social media platforms (e.g., LinkedIn, X / Twitter, Energy Central, Cleantech Forum, and Industry Associations) for targeted engagement and brand positioning. Build a content-distribution framework to reach potential partners and decision-makers.
  • Lead Generation & Partnership Enablement : Support GTM initiatives by identifying potential clients, partners, and collaborators in priority markets. Develop structured outreach lists and assist in coordinating communication campaigns across platforms.
  • Cross-Team Collaboration : Collaborate with marketing, partnerships, and research teams to align captured data and outreach activities with broader campaign objectives and regional expansion strategies.
  • Performance Tracking & Reporting : Create reports and dashboards tracking outreach impact, engagement metrics, and platform effectiveness to refine future GTM strategies.

Key Requirements

Education Qualifications

  • Bachelor's or master's degree in business, Marketing, or a related field.
  • A satisfactory experience in GTM strategy, business development, or sales within the AI, clean energy, or B2B SaaS sectors.

    • Preferred Experience

  • Background in market research, business development, or sales enablement, with a focus on technology or sustainability sectors.
  • Experience working in high-growth, fast-paced environments where adaptability and proactive engagement are key.
  • Familiarity with AI-driven solutions, sustainability, or clean energy markets is a strong advantage.
  • Hands-on experience using Apollo.io and RocketReach for lead generation and contact enrichment.
  • Exposure to ActiveCampaign or similar CRM / marketing automation platforms for campaign execution and stakeholder engagement.

    • Skills Required

  • Strong understanding of go-to-market (GTM) planning, lead qualification, and stakeholder segmentation.
  • Excellent research, communication, and presentation skills with the ability to engage with senior stakeholders and decision-makers.
  • Proficiency in data-driven outreach tools (e.g., Apollo, RocketReach) and CRM systems (e.g., ActiveCampaign, HubSpot, or Salesforce).
  • Ability to identify emerging opportunities in clean energy, AI infrastructure, and sustainability-driven markets.
  • High degree of initiative, analytical thinking, and attention to detail.
  • Passion for contributing to the clean energy transition and AI-powered sustainability solutions.

    • What you will do

  • Shape Market Presence : Play a key role in expanding Sustainability Economics.ai’s footprint across clean energy and AI sectors by identifying high-impact opportunities and engagement channels.
  • Accelerate GTM Execution : Support the design and rollout of go-to-market initiatives that connect with energy developers, industrial consumers, and technology partners globally.
  • Build Strategic Connections : Help create meaningful relationships with stakeholders through research-driven outreach, thought leadership, and targeted campaigns.
  • Bridge Insight and Action : Translate market intelligence into clear, data-backed recommendations that guide decision-making and future GTM strategies.
  • Champion Brand Visibility : Elevate Sustainability Economics.ai’s presence on the right digital and social platforms — ensuring our message resonates with investors, partners, and customers.
  • Drive Measurable Impact : Contribute to growth metrics by improving lead quality, stakeholder engagement, and conversion outcomes.

    • What you will bring

  • Strong analytical and research skills with the ability to translate data into actionable GTM insights.
  • Excellent written and verbal communication skills for engaging senior stakeholders and partners.
  • A proactive, self-driven approach suited to high-growth and dynamic business settings.
  • Startup DNA → bias to action, comfort with ambiguity, love for fast iteration, and flexible and growth mindset.

    • Why Join Us

  • Shape a first-of-its-kind AI + clean energy platform.
  • Work with a small, mission-driven team obsessed with impact.
  • An aggressive growth path.
  • A chance to leave your mark at the intersection of AI, marketing, and sustainability.
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