Director of Integrated Media Strategy

Designation : Group Head / Asst Director (depending on experience)

We are looking for a strategic thinker with strong digital fluency who can build strong narratives to join our media business team. The role is a cross over between consumer insights, digital media expertise, and problem-solving to deliver impactful integrated brand strategies across digital & retail platforms.

Key Responsibilities :

• Use tools like TGI, GWI to uncover consumer & category insights.
• Partner with integrated planning team to enable projects such as media optimization models seeded back into consumer data, platform & landscape learnings
• Strong conceptual understanding of digital media planning principles to enable Integrated Planning Team with inputs
• Owning end to end quarterly business review presentations
• Data crunching business data and plan levers accordingly for optimizing media basis consumer, geography & trends
• Decode briefs with client, simplify problem statements, and craft compelling client presentations & narratives.
• Collaborate across teams and partners for data, insights, and execution alignment.

Skills & Experience :

Interested candidates please share your resume to bhagirathi.moghveera@publicisgroupe.com