Toprankers - Analyst - Generative Engine Optimisation

About Toprankers :

Toprankers is Indias most preferred digital learning platform for careers beyond engineering and medicine.

With a mission to unlock every learners true potential, we provide curated learning experiences across domains like Law, Management, Design, Judiciary, and more.

Through our brands such as Judiciary Gold, Creative Edge, Supergrads, LegalEdge, and Toprankers School of Law, we empower students with personalized learning, best-in-class educators, and a tech-driven ecosystem.

We are trusted by over 3 million aspirants and are rapidly expanding to redefine the way India prepares for competitive exams and Overview :

We are seeking a detail-oriented and proactive GEO Analyst to manage our GEO presence, PR activities, listings management, and brand visibility across digital platforms.

The ideal candidate will ensure accurate brand representation, maintain consistency across listings, and strengthen public relations to enhance brand reputation and discoverability across emerging AI-driven Engine Optimisation (GEO) :

• Develop and execute strategies to improve brand discoverability across AI-driven search and generative platforms (ChatGPT, Perplexity, Bard, Claude, etc.
• Optimize digital content, knowledge panels, and structured data for AI retrieval and training models.
• Monitor brand mentions, accuracy, and positioning within generative responses.
• Collaborate with content, SEO, and data teams to ensure accurate surfacing of brand information.

PR (Public Relations) Activities :

Listings Management :

Brand Listings & Reputation Management :

(ref : iimjobs.com)