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Kirirom Institute of Technology - Director - International Marketing - India & South Asia Region

Kirirom Institute of Technology - Director - International Marketing - India & South Asia Region

KIRIROM INSTITUTE OF TECHNOLOGYHyderabad, India
1 day ago
Job description

Head - India & South Asia (IIM Graduate in HYDERABAD - India (with frequent travel to schools, colleges, education fairs, and Cambodia (Kirirom Institute of Technology, Cambodia)

A Japanese-managed engineering institute offering globally recognized education and direct job placements in Japan after graduation.

About KIT :

Kirirom Institute of Technology (KIT) is a prestigious Japanese-managed engineering university located in Cambodia, providing world-class education in Computer Science, Software Engineering, AI, Robotics, and IT-related fields. KIT is uniquely positioned as a Gateway to Japan, offering students from India, Nepal, Sri Lanka, and Southeast Asia a pathway to secure high-paying careers in Japan after graduation. The institute emphasizes Japanese discipline, international exposure, and 100% placement opportunities in Japans technology sector.

To expand KITs student intake and brand presence in South Asia, we are seeking a dynamic, result-oriented Marketing Head, preferably from an Indian Institute of Management (IIM), with a strong passion for education, international marketing, and institutional branding.

Role Summary :

The Marketing Head will be responsible for building and executing the entire marketing and recruitment strategy for KIT across India and neighboring countries. The role includes developing brand visibility, establishing partnerships with schools and colleges, conducting student engagement programs, and driving enrollment targets. This position requires leadership, creativity, and strong communication skills to represent KIT as the leading Japanese-managed international university in Asia.

Key Responsibilities :

1. Strategic Marketing & Branding

  • Design and implement a comprehensive marketing plan to promote KIT as the preferred destination for students aspiring for careers in Japan.
  • Build brand awareness through innovative online and offline campaigns, education expos, digital platforms, and media partnerships.
  • Develop promotional materials (brochures, videos, digital ads, testimonials) highlighting KITs Japanese connection, global exposure, and job opportunities.

2. Outreach and Relationship Building

  • Establish strong ties with school principals, college placement officers, and career counselors across major Indian cities and regions.
  • Conduct seminars, webinars, and orientation programs for students and parents, explaining KITs advantages and Japan placement pathway.
  • Collaborate with educational consultants, study abroad agencies, and training institutes for lead generation and student referrals.

    • 3. Student Recruitment & Admissions

  • Develop and oversee the student recruitment funnel from inquiry to final admission and visa process.
  • Organize and lead the interview and selection process for eligible students for KITs engineering and technology programs.
  • Coordinate with the admissions team in Cambodia for application processing, documentation, and final acceptance.

    • 4. Advertising & Digital Marketing

  • Plan and monitor advertising campaigns across Google, Meta (Facebook / Instagram), YouTube, and education portals.
  • Manage KITs India website, social media presence, and lead-generation platforms.
  • Analyze marketing data and ROI from various campaigns to continuously improve recruitment efficiency.

    • 5. Coordination & Reporting

  • Report directly to the Managing Director and Japan-Cambodia Management Board on progress, market feedback, and enrollment status.
  • Provide monthly performance reports, student data analysis, and strategy updates.
  • Supervise regional representatives, interns, and marketing coordinators under the India office.

    • Candidate Profile :

  • MBA / PGDM from IIM or other Tier-1 B-School (Marketing specialization preferred).
  • Minimum 5-10 years of experience in education marketing, international student recruitment, or brand management.
  • Excellent communication and presentation skills in English; knowledge of Hindi or regional languages is an advantage.
  • Strong understanding of digital marketing, branding, and B2C lead management.
  • Experience in international education or Japanese collaboration programs will be highly valued.
  • Willingness to travel extensively across India and occasionally to Cambodia and Japan.
  • Self-motivated, target-driven, and capable of working independently.

    • Compensation & Benefits :

  • Attractive salary package commensurate with experience and qualifications.
  • Performance-based incentives linked to student enrollment numbers.
  • International exposure with periodic training and visits to Cambodia and Japan.
  • Opportunity to build a pioneering education brand in Asia.

    • Why Join KIT :

    Joining KIT means becoming part of an international mission to transform Asian youth into global professionals ready for Japans technology-driven future. As Marketing Head, you will play a key role in connecting ambitious students from India to world-class education and Japanese career opportunities making a real difference in their lives and shaping KITs global footprint.\

    (ref : iimjobs.com)

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