Head of Digital Marketing

Company Description

We are a family owned business which has operating since 1964. We are into manufacturing of Customised Solid Wood Furniture. We make various loose furniture and operate under the Brand Wootique.

Wootique specializes in crafting bespoke furniture designed to match the unique imagination and creativity of each customer. From hand-carved vintage and solid contemporary to oversized rustic pieces, Wootique creates one-of-a-kind masterpieces that exude charm and elegance. The company brings modern design to your doorstep with an extensive catalog, ranging from tables and chairs to outdoor and indoor furniture. By combining exceptional customization, affordability. Wootique ensures that each creation exceeds customer expectations while adhering to the principle that form follows function.

Role Description

Wootique is seeking a motivated and experienced individual for the role of Head of Digital Marketing. This is a full-time, on-site position at our Mumbai office. The Head of Digital Marketing will lead the development and execution of digital strategies, manage social media campaigns, oversee lead generation efforts, and analyze performance data to optimize marketing initiatives. Collaborating with cross-functional teams, the role aims to establish and enhance Wootique's online presence, drive customer engagement, and contribute to achieving business objectives.

Qualifications

Proficiency in Marketing and crafting innovative Digital Strategies

Comprehensive knowledge of Social Media Marketing techniques and platforms

Expertise in Lead Generation strategies and implementation

Experience with Web Analytics to monitor, measure, and improve performance

Strong leadership, organizational, and problem-solving skills

Ability to work collaboratively within a team and meet deadlines

Bachelor's degree in Marketing, Business, Communications, or a related field

Experience in the furniture or design industry is a plus