Search Engine Optimization Specialist

Job Description – SEO Executive

Location :  Bangalore

Company : Campus Sutra – A leading youth fashion brand

Role Overview

We’re seeking an SEO Executive with 1–2 years of hands-on experience in the D2C (Direct-to-Consumer) ecosystem. You will be responsible for driving organic visibility, improving search rankings, and optimizing content across platforms to fuel growth in a highly competitive fashion landscape.

Key Responsibilities

Develop and execute on-page & off-page SEO strategies to boost organic traffic.

Conduct keyword research, competitor analysis, and content gap audits.

Optimize website content, product pages, blogs, and landing pages for search engines.

Manage technical SEO aspects including site audits, crawlability, and indexing.

Work closely with the content and marketing teams to align SEO with campaigns.

Track, analyze, and report performance metrics (Google Analytics, Search Console, SEMrush, etc.).

Stay updated with latest SEO, Google algorithm changes, and D2C marketing trends.

Optimize brand visibility within AI search results (ChatGPT, Gemini, Perplexity, etc.) through structured content, FAQs, and schema.

Develop strategies to ensure Campus Sutra appears in AI-generated answers by aligning content with conversational and intent-driven queries.

Requirements

1–2 years of proven SEO experience, preferably in the fashion, lifestyle, or D2C industry.

Strong understanding of SEO tools (SEMrush, Ahrefs, Moz, Google Analytics, Search Console).

Solid knowledge of on-page, off-page, and technical SEO.

Experience in optimizing Shopify, WooCommerce, or other e-commerce platforms.

Analytical mindset with the ability to translate data into actionable strategies.

Excellent communication and collaboration skills.

Understanding of emerging AI Result Optimization (AI-RO) practices alongside traditional SEO.

Ability to craft and structure content to improve inclusion in GPT / AI-powered search responses.

What We Offer

Opportunity to work with one of India’s most exciting youth fashion brands.

Exposure to fast-paced D2C marketing strategies.

Collaborative, creative, and growth-driven environment.

Competitive compensation based on experience.

✨ If you live and breathe SEO, know the D2C playbook, and want to make an impact in the fashion industry, Campus Sutra is your next big move!