Digital Marketing Specialist

Key Responsibilities

End-to-End Campaign Management : Plan, execute, and manage integrated digital campaigns across SEO / SEM, email, social media, and display advertising to drive leads and revenue.

Content & SEO Optimization : Conduct keyword research and optimize web content (website, blogs, landing pages) for both on-page and technical SEO.

Paid Advertising (PPC) : Manage and optimize PPC campaigns on Google Ads and LinkedIn to maximize ROI and attract enterprise clients.

Social Media Management : Develop and execute B2B social media strategies (LinkedIn, Twitter) to enhance brand authority and generate qualified leads.

Email Marketing & Automation : Design and run targeted email campaigns, newsletters, and lead nurturing workflows to support the sales funnel.

Analytics & Reporting : Track and analyze campaign performance using Google Analytics and Search Console; provide actionable insights for improvement.

CRM & Automation Tools : Manage CRM and marketing automation systems (e.g., HubSpot, Salesforce) for efficient lead tracking, scoring, and lifecycle management.

Qualifications & Skills

Must-Have :

3-4 years of proven experience in a digital marketing role, preferably in a B2B or SaaS environment.

Hands-on experience with Google Analytics, Google Ads, and SEO tools (e.g., Ahrefs, SEMrush, Moz).

Strong understanding of the entire digital marketing funnel and experience in lead generation.

Proficiency in managing social media campaigns, with a strong focus on LinkedIn.

Excellent written and verbal communication skills.

Data-driven mindset with the ability to derive insights from marketing metrics.

Good-to-Have :

Experience with marketing automation and CRM platforms like HubSpot.

Basic knowledge of HTML / CSS and WordPress.

Experience with content creation or working with design teams (e.g., for ad creatives, blog graphics).

Familiarity with the tech / ERP / IT services industry.