Lead Generation Specialist

Experience : 6 to 8Years

Location : Chennai

Responsibilities :

• Perform in-depth research to identify and prioritize potential customer segments based on business goals and market trends.
• Develop and refine Ideal Customer Profiles (ICP) to guide outreach strategies.
• Plan, implement, and optimize multi-channel campaigns (email, social media, digital ads) to generate high-quality leads.
• Nurture and engage leads until they meet specific criteria to be handed over to the sales team.
• Ensure clean, organized lead data for smooth handoff to sales and follow-up actions.
• Work closely with sales and marketing to align on lead quality, messaging, and goals for better conversion outcomes.
• Ensure content aligns with target audience needs and supports lead nurturing.
• Track and report on key lead generation metrics, such as conversion rates, cost per lead, and campaign ROI.