Area Sales Manager

Job Description

We are seeking a driven and experienced Area Sales Manager to lead our General Trade or Beverages category in an assigned territory. The role demands hands-on leadership in achieving both primary and secondary sales targets , while managing key client relationships and driving sales excellence.

• Achieve monthly primary and secondary sales targets for the assigned area.
• Conduct monthly sales forecasting and planning , keeping in mind the shelf life of beverage products.
• Build and maintain strong relationships with key clients and trade partners.
• Lead channel management efforts to maximize reach and product availability.
• Ensure cost-effective operations and manage expenses within the set budget.
• Allocate field force effectively by assessing individual team capabilities .
• Mentor and motivate the sales team to achieve targets and improve performance.
• Monitor and ensure the execution of trade promotions and market activities.
• Submit regular reports and insights on market trends, team performance, and target achievements.

Requirements

Benefits

Requirements

Key Responsibilities : Assist in recruitment and onboarding Coordinate employee engagement initiatives Maintain HR records and documentation Support daily HR operations