Senior Product Manager, Digital Business (Viewership Experience)

SonyLIV is seeking a highly motivated and experienced Senior Product Manager to tead initiatives that enhance the viewership experience across SonyLIV' s OTT platform. This role will focus on creating seamless, engaging, and personalized experiences for millions of users across devices, ensuring that SonyLIV remains the preferred destination for premium entertainment.

Key Responsibilities

Own the Viewership Experience Roadmap : Define and execute product strategies to improve overall streaming experience.

User-Centric Design : Leverage user research, analytics, and feedback to identify pain points and opportunities for improvement in the viewing journey.

Cross-Functional Collaboration : Work closely with engineering, design, data science, and Operations teams to deliver high-quality features on time.

• Performance Metrics : Define KPIs such as engagement, watch time, Play%, Rebuffering ratio, Avg. Bitrates, retention, and NPS;

monitor and optimize them continuously.

Innovate for Scale : Drive initiatives like adaptive streaming, low-latency playback, and interactive features for live and VOD content.

What Makes This Role Unique

Blend of UX and Technical Expertise : Having technical aptitude to drive roadmap for streaming strategy including encoding, evaluating quality and size of stream as well as the player experience across mobile, connected TV and web.

Think Big for Scale : Ability to design solutions that can handle massive concurrency spikes , such as an India vs Pakistan cricket match , ensuring seamless playback and zero downtime.

Systems Thinking : Understand streaming architecture, CDN optimization, adaptive bitrate streaming, and caching strategies to deliver a world-class experience under extreme load conditions.

Qualifications

Experience : 8–10 years in product management, preferably in OTT, or consumer tech.

proficiency in data-driven decision-making.

Technical Understanding : Familiarity with streaming technologies, CDN, adaptive bitrate, and ad tech.

Leadership : Ability to influence and drive consensus across multiple stakeholders.

MBA preferred.

Inclination : Consumes a lot of content on OTTs.

Why join us?

Sony Pictures Networks is home to some of India’s leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay!, Sony Marathi, Sony SIX, Sony TEN, Sony TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a few!

Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally-led content powerhouse.

Our independent production venture- Studio Next has already made its mark with original content and IPs for TV and Digital Media.

But our quest to Go Beyond doesn’t end there. Neither does our search to find people who can take us there.

We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy and are recognised as a Great Place to Work.

The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary!