Business Development Manager - Copier Sales

Job description

About the Role :

We are seeking a high-performing and customer-focused professional to join our Sales & Marketing team. In this role, you will be responsible for achieving copier and office automation equipment sales targets, managing key client accounts, and expanding the company's market share within your assigned territory.

The ideal candidate will have prior experience in copier, printer, or office automation sales , strong technical understanding of products, and the ability to develop long-term B2B relationships. You will act as the bridge between clients, service teams, and management to ensure complete customer satisfaction and repeat business.

Key Responsibilities :

1. Sales Target Achievement

Achieve and exceed monthly, quarterly, and annual sales targets for copier and related office equipment.

Drive new business development by identifying and approaching potential customers across corporate, SME, and institutional segments.

2. Client Relationship Management

Build and nurture long-term relationships with clients, dealers, and channel partners.

Serve as the primary point of contact for product inquiries, quotations, demonstrations, and negotiations.

3. Product Demonstration & Solution Selling

Conduct on-site product demonstrations and presentations, highlighting key features and value propositions.

Understand client requirements and propose customized solutions (hardware, software, and service packages).

4. Market Research & Competitive Intelligence

Monitor competitor activities, pricing strategies, and market developments in the copier and office automation segment.

Provide timely feedback and insights to management for strategy planning.

5. Sales Planning & Execution

Prepare territory sales plans and account strategies in alignment with company goals.

Collaborate with marketing and technical service teams for lead generation and promotional events.

6. Customer Service & Coordination

Coordinate with the service department to ensure smooth installations, timely maintenance, and issue resolution.

Maintain high levels of customer satisfaction and retention through proactive communication.

7. Reporting & Documentation

Maintain accurate sales records, customer data, and pipeline updates in CRM tools.

Submit regular sales performance reports, forecasts, and market feedback to the management team.

8. Territory Management

Ensure comprehensive coverage of the assigned sales territory through regular field visits.

Represent the company in trade fairs, exhibitions, and local marketing initiatives.

Requirements and Skills :

Education :

Bachelors degree in Business Administration, Marketing, Engineering, or a related field.

Experience :

3-5 years of proven experience in copier / office automation / printer sales or B2B equipment sales.

Experience handling corporate or institutional clients preferred.

Key Skills :

Strong interpersonal and presentation skills

Excellent negotiation and closing abilities

Technical aptitude to understand copier functions, configurations, and consumables

Target-driven with strong planning and organizational skills

Proficiency in MS Office and CRM tools

Fluency in English and local language(s)

Preferred Attributes :

Strong local market knowledge and established client network

Willingness to travel within assigned territory

Self-motivated with a strong sense of accountability and ownership