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Digital Marketing Lead

Digital Marketing Lead

RSH Globalwest bengal, India
15 hours ago
Job description

Key Responsibilities

Strategy & Leadership

  • Own and execute the Digital marketing strategy aligned with business goals
  • Lead and scale digital marketing plans across platforms : Meta (Facebook / Instagram), Google (Search, YouTube, Display), Affiliates, and align the same with the overall media strategy.
  • Collaborate with brand, creative, and product teams to ensure message consistency and performance synergy

Paid Media Management

  • Oversee budget allocation and media mix modeling across channels
  • Optimize campaigns based on performance metrics (A / B testing, incrementality, attribution)
  • Analyze cohort behavior, customer journey, and funnel performance to improve efficiency

    • Data & Analytics

  • Define KPIs, create dashboards, and deliver actionable insights to leadership
  • Use tools like Google Analytics, Shopify, and CRM platforms to monitor performance.
  • Website management and development with help of vendors / agencies.
  • Partner with data and finance teams for forecasting, reporting, and customer segmentation

    • Team & Vendors

  • Manage and mentor internal performance marketing team or external agency partners

    • Experience in handling beauty, personal care, or FMCG categories is preferred. Position based at Kolkata

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    Digital Marketing Lead • west bengal, India