KEY RESPONSIBLITIES :
- To generate leads and prospect from State / Central Government and related divisions for Sales and advertising opportunities
- Make sales calls and liason with concerned Govt officials and respective teams
- Prepare client proposals & presentations
- Plan weekly sales cycle by doing account mining of the allocated accounts through client meetings accordingly
- Prepare sales related reports including daily call reports, weekly reports, sales projection report, monthly sales plan etc
- Maintain strong relationships with clients and agencies in the person's portfolio.
Market Information :
Conduct competition mapping and monitor them on regular / need basisUnderstand in detail about client spends at a brand level and then develop Go to Market approachTo look at broader perspective, think through ideas and create solutions for clients via upselling & cross selling of various propertiesMedia Tracking to generate prospectsProvide written brief to programming for spot / commercial based on inputs from clientsEnsure that ROs and TOs are appropriately generated and spots are scheduled accordingly (through the sales coordinator and scheduler)Ensure pricing is maintained as per stipulated targetFollow up and ensure that monies are collected on time including sending appropriate reminders to clients and agencies for paymentStakeholder Management :
Content Team, Finance, Scheduling, Revenue
Skills & Qualifications :
MBA / PGDM with 4-8years of experience in Sales & Marketing from any Industry
Personal Attributes :
Ability to work under pressureAdaptabilityStrong brand focus mindsetGood Communication SkillsUnderstanding of local market & language is mandatoryMust be willing to travel locally for client meetingsSkills Required
Sales, Account Mining, Stakeholder Management, Marketing