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Copywriter

Copywriter

BeasyFitMeerut, IN
1 day ago
Job description

Role : Copywriter (Marketing-focused)

Type : Full-time, Remote (Permanent)

Experience : Minimum 1 year (content writing + copywriting) — 1–2 years preferred

Salary : ₹18,000 – ₹25,000 per month (in-hand, fixed)

Start : Immediate joiners preferred

About BeasyFit

BeasyFit is an online fitness and coaching company focused on helping busy professionals achieve sustainable fat-loss and fitness through practical nutrition and structured coaching. The brand delivers scalable digital coaching programs and measurable outcomes for working professionals.

Role Summary

We are looking for a motivated Copywriter who also has hands-on marketing skills and prior content writing experience. You will create high-impact copy for paid campaigns (Meta / Instagram, Google), conversion-focused landing pages and emails, and value-driven organic content (blogs, social posts) to grow our audience and conversion metrics.

Key Responsibilities

  • Write persuasive, conversion-focused ad copy for Meta (Facebook & Instagram) and Google Ads that aligns with campaign objectives.
  • Produce long-form content and social posts (blogs, Instagram carousels, newsletters) that build brand authority and organic engagement.
  • Draft email sequences, landing page copy, and CTAs that convert.
  • Collaborate with performance, design, and product teams to craft messaging for both paid and organic channels.
  • Plan and execute content calendars that integrate organic content and paid campaigns.
  • Run lightweight copy tests (A / B variants), measure results, and iterate based on metrics (CTR, conversion rate, ROAS).
  • Maintain consistent brand voice and messaging across channels.

Required Qualifications & Skills

  • Minimum 1 year of professional experience combining content writing and copywriting (agency, brand, or startup).
  • Demonstrable experience writing ad copy for Meta (Facebook / Instagram) and creating content for social media.
  • Strong command of English; Hindi skills a plus.
  • Familiarity with social media analytics (Meta Business Suite / Insights), and basic understanding of campaign performance metrics (CTR, CPC, CPA, ROAS).
  • Hands-on experience with Google Docs / Sheets; basic knowledge of simple content tools (Canva, Grammarly) recommended.
  • Comfortable using AI tools (ChatGPT / Claude) for ideation & drafts — ability to edit and make copy human and persuasive. (AI skills increasingly valuable in content roles.)
  • Remote work discipline, ability to meet deadlines and work cross-functionally.

    • Nice to Have

  • Prior experience writing for fitness, wellness, or lifestyle brands.
  • Email marketing experience (automation platforms like Mailchimp, Klaviyo, or similar).
  • Portfolio with ad copies + content samples.
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    Copywriter • Meerut, IN