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Senior Digital Analyst - Campaign
ConfidentialBengaluru / Bangalore, Chennai, Hyderabad / Secunderabad, Telangana30+ days ago
Job descriptionPerform deep-dive data analysis across campaign and web data taxonomy for multiple brands. Define and maintain all data and reporting needs while ensuring adherence to best practices. Collaborate with business teams to understand data requirements and deliver a clear, consistent vision of campaign and website tagging taxonomy. Apply at least 3 years of hands-on experience in digital analytics and pharma-related business use cases. Support digital analytics capabilities including dashboard creation and PowerPoint reporting across web experience, data privacy, and other digital tools. Understand marketing data usage and provide actionable recommendations to improve data quality and utility. Liaise daily with clients to understand both regular and ad hoc reporting and digital analytics needs. Create functional and technical documentation such as BRD, DFD, FRD, TDD, and FIA.
Must Have :
- Minimum 3 years of experience as a Digital Analyst with strong understanding of platforms like OneTrust, Google Analytics, and Salesforce Marketing Cloud.
- Solid understanding of digital channels and marketing programs.
- Experience with tools such as Claravine, Accutics, and CampTag.
- Knowledge of the campaign lifecycle in the pharma domain including content production, approval, storage, and campaign deployment.
- Proficiency in MS Office applications : Word, Excel, and PowerPoint.
- Strong communication skills.
- Functional understanding of BI tools and performance KPIs and KBQs.
- Basic understanding of web analytics and campaign taxonomy.
- Familiarity with Agile methodology and project execution frameworks.
- Experience working in an onshore-offshore delivery model across different time zones and cultures.
- Strong data-driven analytical skills with ability to work with partial information and ambiguity while maintaining high performance standards.
Good to Have :
Skills Required
Bi Tools, Salesforce Marketing Cloud, Digital Analytics, Google Analytics
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Campaign Analyst • Bengaluru / Bangalore, Chennai, Hyderabad / Secunderabad, Telangana