Market Research Intelligence Specialist

Market Analysis is a vital component of strategic decision-making. We are seeking a detail-oriented and analytical professional to fill the role of Market Research Analyst, supporting data-driven choices by collecting, analyzing, and interpreting market data.

• Conduct primary and secondary research to gather market intelligence on industry trends, customer behavior, and competitor performance.
• Design and execute surveys, focus groups, interviews, and observational studies to collect data.
• Analyze customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
• Compile and analyze statistical data using modern tools and software (e.g., Excel, SPSS, R, Python, Tableau).

Research findings will be used to monitor and forecast marketing and sales trends, prepare clear reports, and present to senior leadership and cross-functional teams.

The successful candidate will translate complex data into understandable insights for business strategy, product development, and marketing.

Key Responsibilities :