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Digital Marketing Specialist

Digital Marketing Specialist

ConfidentialPanchkula, India
13 days ago
Job description

Job Title : Media Buyer – Search Arbitrage (GDN & TikTok)

Location : Panchkula, Haryana (In-office)

Employment Type : Full-Time

About the Role

We are looking for a Media Buyer to manage Search Arbitrage RSOC campaigns on Google Display Network (GDN) and TikTok. This role involves end-to-end campaign ownership—from keyword research and campaign setup to daily optimization and ROI improvements. The ideal candidate should have a solid foundation in digital marketing metrics and a data-driven mindset to make informed performance decisions.

Key Responsibilities

  • Research and identify profitable keyword segments and traffic opportunities.
  • Create, launch, and manage Search Arbitrage RSOC campaigns across GDN and TikTok.
  • Continuously monitor campaign health, track metrics, and adjust bids to improve ROI.
  • Develop creative and audience tests to refine targeting and improve revenue performance.
  • Use data insights to make strategic adjustments and proactively address performance issues.
  • Stay aware of emerging AI tools and automation techniques that can enhance campaign efficiency.
  • Maintain consistent performance tracking and reporting for internal review.

Requirements

  • Strong understanding of digital marketing concepts and traffic monetization models.
  • Familiarity with metrics like CTR, CPC, RPM, CPA, and ROAS.
  • Experience with campaign optimization, creative testing, and audience scaling.
  • Analytical mindset with comfort in interpreting performance reports.
  • Basic knowledge of search arbitrage and ad network ecosystem.
  • Bonus : Awareness of how AI is being leveraged in performance marketing workflows.

    • Preferred Qualifications

  • 1–3 years of experience in media buying or performance marketing.
  • Prior hands-on experience running campaigns on GDN or TikTok Ads.
  • Self-driven and comfortable operating in an independent role

    • Skills Required

    Keyword Research, Rpm, Performance Tracking, Cpa, Cpc, campaign optimization

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