Lactalis is the largest dairy company globally is present in over 150 countries and India is the largest dairy market in the world with nearly 23 % of global milk collection and consumption happening here and thus it forms a huge learning opportunity and exposure for any individual. Lactalis has made three acquisitions in India - Thirumala, Anik and Prabhat Dairy and operates through these brands in addition to global brands like President
Dairy is a large and dynamic category and spans over 20 subcategories primarily divided into Fresh and Value-added Dairy. The fresh business operates with low shelf categories like Fresh Milk, Curd , Lassi, Buttermilk, and Paneer. This Role at Lactalis is to drive strategy, communication, and new product development in these categories and is operated through three regional brands in their respective geographies.
Job Description : Category Head - Fresh Dairy
Experience :
14- 15 years’ experience in Marketing & Brand Management
- Preferably from Dairy / Food FMCG background
- should ideally carry 3-4 years of sales experience
- Should have managed a team
So essentially, it’s a multi category X multi brand role
Key Role Deliverables
Identify Issues and growth opportunities for each category and build clear brand plans which deliver top line & bottom line growth for Fresh DivisionLead all Innovation and Renovation projects for the categoriesDevelop brand core / seed through research and ensure consistent brand messaging in line with the same .Coordinating with various agencies - Creative , digital , media to put together compelling brand campaigns for all three brands across all the fresh categoriesDesign and implement the Online Content Strategy with digital agencyKey Skills
Understanding of Research and Strong Analytical Skills mind-set to interpret data, attention to detail.Business oriented with good P&L / Financial understandingFlair for translating insights into consumer led actionablesUnderstanding of the various media vehicles and how to measure themFamiliarity with latest marketing technologies and toolsMastery of written, verbal and Presentation skillsMentoring & guiding a team to excelEducation Qualification
MBA / Post graduate degree in Business Marketing / Advertising,