Online Marketing Lead

Key Responsibilities :

• Responsible for generating revenue and achieving growth targets.
• Work with in-house SEO & PPC teams to track organic traffic performance and paid advertisement. Analyze and design customer acquisition campaigns using web analytics and all ongoing On-Page and Off-Page SEO efforts.
• Conceptualize and manage all digital marketing campaigns and be on the lookout for innovative customer acquisition and branding opportunities
• Managing web content and rationalize, optimize, and oversee the structure and content of our regional and global websites.
• Develop a process to ensure content is topical, relevant, and up-to-date, enabling web visitors a feeling of personalized engagement with the website and its content.
• Regular usability checks for English and other language websites for maximum localization impact.
• Build brand awareness and visibility through online press releases, social media including industry-specific articles on blogs and other relevant mediums
• Work in collaboration with designers to improvise on the existing websites design and develop new websites, revamp online marketing material, and email marketing campaigns.
• Evaluate and finalize all design-related tasks.

Keyskills

Online Marketing, Digital Marketing, SEO, PPC, Web Management, Internet Marketing, HTML, Team Management.

Pre-requisites / key characteristics and skills required :