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Healthcare Communication Specialist

Healthcare Communication Specialist

Rajasthan Patrika Pvt. Ltd.Delhi, Republic Of India, IN
13 days ago
Job description

Job Title :

Manager / Senior Manager – New Client Development (Ad Sales – Pharma Sector)- From Non- Media Background

Location : Delhi & Mumbai, India

About the Organization :

Rajasthan Patrika Pvt. Ltd. is one of India’s most respected and trusted media groups, with a strong and evolving presence across Print, Radio, OOH, and Digital platforms . For over seven decades, Patrika has been synonymous with credibility, innovation, and purpose-driven communication.

As part of our strategic expansion into the Pharma and Healthcare communication segment , we are seeking a dynamic professional from the pharmaceutical industry to lead new client acquisition and category development . This role is ideal for someone who understands the nuances of healthcare marketing, brand positioning, and ethical communication — and can bridge the gap between the pharma industry’s needs and Patrika’s media solutions.

Position Overview :

The role focuses on building new client relationships and driving advertising business from pharmaceutical and healthcare organizations across Rajasthan Patrika’s media platforms — Print, Digital, Radio, and OOH .

The candidate will leverage industry knowledge, marketing insight, and client networks to open new business opportunities, conceptualize brand campaigns, and position Patrika as a preferred communication partner for the healthcare sector. Strictly from non-media background.

Key Responsibilities :

1. Business Development & Client Acquisition

  • Identify, engage, and acquire new clients from the pharmaceutical, healthcare, nutraceutical, and medical device sectors.
  • Develop a robust pipeline of potential clients through market research, professional networks, and industry connects.
  • Understand client objectives, brand portfolios, and product communication needs to propose customized, compliant media strategies .
  • Approach both Rx (prescription-driven) and OTC (over-the-counter) pharma brands to offer integrated advertising solutions.

2. Strategic Market Development

  • Build and scale Pharma as a focused category for Rajasthan Patrika across all media formats.
  • Partner with internal sales, creative, and marketing teams to design impactful Print + Radio + OOH + Digital campaigns.
  • Create proposals that align medical ethics with innovative storytelling and consumer engagement.
  • Develop long-term partnerships with marketing heads, brand managers, and medical communication agencies.

    • 3. Revenue & Target Management

  • Own and deliver on quarterly and annual revenue targets for new business acquisition in the pharma sector.
  • Negotiate contracts, finalize proposals, and ensure timely closure of deals.
  • Coordinate with the finance and operations teams for billing, collection, and client servicing.

    • 4. Relationship Management

  • Build CXO-level relationships with key pharma clients and marketing leaders.
  • Represent Rajasthan Patrika at pharma conferences, brand summits, and healthcare marketing forums.
  • Act as a category ambassador , promoting the power of integrated media for health communication.

    • 5. Insight & Market Intelligence

  • Track industry trends, regulatory updates, and media spending patterns in the pharma sector.
  • Share actionable insights with internal teams to shape category strategy and future offerings.
  • Benchmark competitors and identify untapped communication opportunities within the sector.

    • Candidate Profile : Education :

  • Graduate / Postgraduate in Pharmacy, Life Sciences, Business Administration, or Marketing.
  • MBA or PGDM in Marketing / Healthcare Management preferred.

    • Experience :

  • 8–12 years of professional experience in pharmaceutical sales, marketing, or business development.
  • Experience working with pharma brands, healthcare marketing, or institutional sales (B2B / B2C).
  • Strictly non-media background — candidates must come from pharma, healthcare, or life sciences sectors.

    • Key Skills and Competencies :

  • Strong understanding of pharma marketing, brand lifecycle management, and regulatory frameworks.
  • Excellent relationship-building, networking, and communication skills.
  • Strategic mindset with the ability to translate brand goals into creative media solutions.
  • Proficiency in consultative selling and value-based communication.
  • Ability to collaborate effectively with internal and external stakeholders.
  • Self-motivated, disciplined, and target-driven with a problem-solving approach.
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    Communication Specialist • Delhi, Republic Of India, IN