Performance Manager

Key Responsibilities :

• Develop and manage performance marketing campaigns across Google Ads, Meta (Facebook / Instagram), and other paid media channels.
• Drive lead generation and eCommerce sales through targeted digital strategies.
• Monitor and analyze campaign performance using Google Analytics (GA) and other analytics tools.
• Optimize campaigns based on performance metrics to maximize ROI.
• Collaborate with cross-functional teams including design, content, and product to align marketing efforts.
• Prepare detailed reports and dashboards using Excel and other tools to track KPIs and campaign effectiveness.
• Stay updated with the latest trends and best practices in digital marketing and performance advertising.

Required Skills & Qualifications :