PPC Executive

Job Title : PPC Executive

Location : Gurugram, India

Job Type : Full-Time

Experience : 1–3 years preferred (freshers with strong knowledge may also apply)

About the Role

We are seeking a detail-oriented and results-driven PPC Executive to manage and optimize paid advertising campaigns in Google Ads. The ideal candidate will have some understanding of performance marketing, data analysis, and campaign optimization techniques.

Key Responsibilities

• Plan, create, and manage PPC campaigns in Google Ads (Search, Pmax, Display, Video)
• Conduct keyword research, audience segmentation, and competitor analysis.
• Monitor campaign performance daily and optimize to achieve KPIs such as leads, conversions, ROAS, and CPA.
• Write compelling ad copy and coordinate with creative teams for ad creatives.
• Perform A / B testing for ads, landing pages, and bidding strategies.
• Track and analyse campaign data to provide actionable insights and weekly / monthly performance reports.
• Manage budgets effectively and ensure optimal spend allocation.
• Stay updated with the latest PPC trends, platform updates, and industry best practices.

Required Skills & Qualifications

Preferred Skills (Good to Have)

Why Join Us?

About us

VUSI GROUP LTD is a British marketing and communications company that offers marketing services to small to medium sized businesses globally. We have subsidiaries in the US, UK, UAE, Hong Kong and have recently launched in India and we are looking to grow our business in India and build a great team.