Head of Design – Clean Beauty Brand- Upto 24 LPA

We’re looking for a Head of Design to own the brand’s visual and creative identity — translating strategy into design systems, campaigns, packaging, and digital experiences that are cohesive, high-performing, and built for scale.

You’ll lead and mentor the design team, work closely with Marketing & Growth leadership, and ensure every creative output — from Instagram posts to packaging to UI — ladders back to brand and business goals.

Key Responsibilities

1. Brand Stewardship & Visual Identity

Guard and evolve brand guidelines for aesthetic consistency, accessibility, and relevance.

Create scalable visual systems across digital, packaging, and retail.

Collaborate with marketing and content to maintain a clear communication hierarchy across all creatives.

2. Design Leadership & Team Management

Lead and mentor designers, editors, and future hires; foster ownership, speed, and quality.

Build workflows for efficient asset production without compromising creativity.

Balance creative exploration with structured delegation and review systems.

3. Marketing & Performance Design

Translate marketing objectives (TOFU / MOFU / BOFU) into distinct design directions for each stage of the funnel.

Build templates and systems for social, ads, website, and CRM assets to ensure consistency at scale.

Partner with Marketing to ensure design drives measurable outcomes — CTR, engagement, conversion.

4. Product, Packaging & UX

Lead design for new product packaging and rebranding initiatives.

Ensure packaging communicates both brand identity and functional clarity.

Oversee UI / UX for website and digital experiences in collaboration with developers.

5. Strategic Collaboration

Act as the creative bridge between marketing, product, and consumer insight.

Present design concepts with rationale linking aesthetic decisions to consumer behaviour and brand KPIs.

Stay ahead of design, sustainability, and beauty-industry trends to keep the brand relevant.

First 12-Month Outcomes

A clearly documented and enforced brand design system.

Streamlined asset creation with ≥25% faster turnaround time.

Improved communication clarity across ads, social, and website.

At least one successful packaging redesign or refresh delivered end-to-end.

Strong team rhythm with clear briefs, faster reviews, and minimal rework.

Ideal Profile

8+ years of design experience, including 3+ years leading teams.

Strong background in graphic design; proficient in Adobe CC / Figma / motion tools.

Proven experience in branding, packaging, and digital design for consumer brands (beauty / FMCG / D2C preferred).

Understanding of UI / UX principles and user journey mapping.

Creative strategist with business empathy — able to translate data and intent into design logic.

Thrives in fast-paced, high-ownership, founder-led environments.

Why This Role

Shape the next evolution of a pioneering clean-beauty brand.

Lead a talented design team and own end-to-end brand expression.

Build a design culture that’s aesthetic, analytical, and agile.