Job Title : Influencer Marketer – D2C Brand
Location : Gurgaon (Onsite)
Overview :
We are seeking a creative, data-driven Influencer Marketer to join our team and drive authentic engagement for our direct-to-consumer (D2C) brand. In this role, you will develop and execute influencer marketing campaigns that build brand awareness, foster customer loyalty, and drive sales. You’ll work cross-functionally with the creative, social media, and marketing teams to create compelling campaigns that resonate with our target audience.
Key Responsibilities :
Campaign Strategy & Execution :
- Develop and implement comprehensive influencer marketing strategies aligned with brand objectives.
- Identify, evaluate, and onboard influencers who align with our brand values and target audience.
- Manage campaign logistics, timelines, and deliverables to ensure smooth execution.
Content Collaboration :
Work closely with influencers and internal creative teams to co-create engaging, authentic content that showcases our products.Oversee content approval processes to ensure consistency with brand guidelines.Relationship Management :
Cultivate and maintain strong relationships with influencers, agencies, and other external partners.Monitor influencer performance and provide regular feedback to foster long-term partnerships.Performance Analysis & Reporting :
Track, analyze, and report on campaign performance using key metrics (e.g., engagement, reach, conversion rates).Use data insights to optimize current campaigns and inform future strategies.Market & Trend Research :
Stay up-to-date on industry trends, competitor activities, and emerging influencer platforms.Identify new opportunities and innovative strategies to enhance our influencer marketing efforts.Required Skills & Qualifications :
2+ years of experience in influencer marketing, preferably within a D2C brand environment.Strong understanding of social media platforms (Instagram, TikTok, YouTube, etc.) and current trends in influencer marketing.Excellent communication, negotiation, and relationship-building skills.Proven track record of developing successful influencer campaigns that drive engagement and sales.Ability to analyze campaign performance data and adjust strategies accordingly.Creative mindset with an eye for authentic, on-brand storytelling.Proficiency in digital marketing tools and social analytics platforms.Preferred Qualifications :
Experience working with influencer marketing agencies or managing influencer partnerships in a fast-paced environment.Familiarity with content creation and basic editing tools.A passion for our brand’s mission and a strong understanding of D2C marketing dynamics.What We Offer :
A dynamic, collaborative work environment at a forward-thinking D2C brand.Opportunities for creative freedom and professional growth.Competitive salary and benefits, with performance-based incentives.If you’re passionate about driving brand engagement through authentic influencer partnerships and ready to make an impact, we’d love to hear from you.
To apply, please submit your resume, portfolio of past influencer campaigns.
