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Marketing Executive

Marketing Executive

BotLab DynamicsDelhi, India, India
13 days ago
Job description

About the Role :

We are looking for a Marketing Executive with minimum 4 years of experience in social media marketing and paid advertising, specifically for international markets. The ideal candidate should have expertise in Meta, Youtube and Ads, and a strong understanding of global audiences.

Key Responsibilities :

Social Media Strategy & Management :

  • Develop and execute multi-region social media campaigns across Social Media platforms.
  • Create and manage content calendars tailored for different international audiences.
  • Collaborate with designers and copywriters to create high-quality content that resonates with diverse demographics.

Analytics, Reporting & Optimization :

  • Track and analyze key performance metrics (CTR, CPC, ROI, Engagement Rates, etc.).
  • Use Facebook Ads Manager, Analytics, and other tools to generate reports and derive actionable insights.
  • Optimize campaigns based on data-driven decisions and market trends.

    • Competitor & Market Analysis :

  • Monitor global social media trends, competitor campaigns, and industry insights.
  • Adapt strategies based on changing algorithms and audience behavior across different countries.

    • Community Engagement & Reputation Management :

  • Manage DMs, comments, and interactions to ensure a strong brand presence.
  • Engage with influencers, partners, and communities in different regions to build brand awareness.

    • Requirements :

  • 4 years of experience in brand marketing & paid ads (international markets preferred).
  • Strong expertise in Facebook Ads, Instagram Ads, Ads, and other international platforms.
  • Experience in multi-country campaign management and localization.
  • Excellent content creation & copywriting skills for different regions and cultures.
  • Strong understanding of social media trends, algorithms, and best practices worldwide.
  • Basic knowledge of graphic design tools like Canva (a plus). Perks & Benefits :
  • Opportunity to work with global brands and audiences.
  • Professional growth & learning opportunities.
  • Dynamic and creative work environment.