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Performance Marketing Expert (Fintech)

Performance Marketing Expert (Fintech)

TRDFIN Support Services Pvt LtdDelhi, North, India
15 hours ago
Job description

As a Meta & Google Ads Expert, you will be responsible for strategizing, executing, and optimizing paid campaigns across Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube, Discovery, Performance Max). A key part of your role will include ensuring policy compliance, managing G2 verification requirements, and navigating ad restrictions specific to the financial services industry.

Key Responsibilities

  • Plan and manage end-to-end performance campaigns across Meta and Google Ads platforms.
  • Build acquisition funnels tailored to borrowers, SMEs, CAs, and builder segments.
  • Optimize campaigns for CPL, CTR, ROAS, and loan conversion rates.
  • Set up and maintain pixels, conversion APIs, and tracking dashboards.
  • Create and test ad creatives, ad copies, and landing pages that align with fintech guidelines.
  • Handle G2 verification processes and ensure all campaigns meet Meta & Google’s advertising policies for financial services.
  • Collaborate with content, design, and tech teams for cohesive growth campaigns.
  • Monitor daily campaign performance and prepare weekly ROI reports.
  • Run A / B tests to identify winning creatives, keywords, and audience strategies.
  • Stay ahead of digital lending ad policies, RBI norms, and BFSI compliance requirements.

Requirements

  • 4–6 years of experience in Google & Meta Ads with at least 2 years in fintech / BFSI.
  • Proven track record of lead generation campaigns in regulated industries.
  • Hands-on expertise with Google Ads Manager, Meta Business Manager, Google Tag Manager, and Analytics tools.
  • Strong knowledge of financial advertising restrictions and ability to navigate verification hurdles.
  • Experience in G2 / Google Ads financial verification & Meta policy approvals.
  • Excellent analytical skills with expertise in data-driven campaign optimization.
  • Ability to manage large ad spends while driving performance efficiency.

    • Preferred Skills

  • Prior work with loan marketplaces, NBFCs, or digital lending platforms.
  • Knowledge of multi-language targeting (English + regional).
  • Familiarity with SEO / organic growth synergies to support paid campaigns.
  • Strong creative sense for building fintech-compliant ad communication.

    • What We Offer

  • Competitive salary with performance-linked incentives.
  • Leadership role in driving fintech digital marketing.
  • Direct exposure to lenders, borrowers, and ecosystem partners.
  • A fast-paced, growth-driven startup culture
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    Performance Marketing • Delhi, North, India