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Manager -Product Marketing (Treasury) (Apply Now)

Manager -Product Marketing (Treasury) (Apply Now)

Intellect Design Arena LtdIndia
7 hours ago
Job description

Job Title : Manager - Product Marketing (Treasury)

Experience : 10+ years

Industry Requirement : Bank / Treasury Experience (Mandatory)

Role Overview

We are seeking an experienced Product Marketing professional to lead and execute strategic marketing initiatives for our Treasury portfolio. This role requires a deep understanding of the fintech and banking and Treasury landscape, a strong ability to drive demand generation, and expertise in positioning financial products for maximum market impact. The ideal candidate will have hands-on experience in product marketing, campaign execution, thought leadership, and stakeholder engagement across global markets.

As a key leader in the marketing function, you will be responsible for developing go-to-market strategies, managing end-to-end marketing campaigns, collaborating with sales teams, and ensuring brand visibility while driving measurable business outcomes.

Key Responsibilities

Strategic & Product Marketing Leadership

  • Own and lead marketing initiatives for the Treasury product suite, ensuring alignment with business goals.
  • Define and execute regional and global marketing strategies, catering to specific market dynamics and customer segments.
  • Develop and manage integrated marketing campaigns that drive brand positioning, thought leadership, lead generation, and customer engagement.
  • Collaborate with senior stakeholders to align marketing efforts with evolving business priorities, industry trends, and customer needs.
  • Manage the marketing budget to optimize ROI and ensure efficient utilization of resources.

Demand Generation & Sales Enablement

  • Drive B2B demand generation through targeted campaigns, content marketing, digital initiatives, and event-based strategies.
  • Develop compelling marketing collaterals (brochures, case studies, pitch decks, competitive battle cards) to communicate product value propositions effectively.
  • Work closely with sales and pre-sales teams to support lead nurturing efforts with relevant content, scripts, and marketing materials.
  • Track and analyze marketing performance metrics (KPIs), ensuring continuous optimization and effective lead conversion.
  • Thought Leadership & Industry Engagement

  • Develop and execute content-driven marketing strategies, including white papers, blogs, press releases, and industry reports.
  • Collaborate with analyst firms and industry bodies to enhance market credibility and positioning.
  • Plan and manage product launch events, webinars, roundtables, and industry conferences to drive engagement.
  • Strengthen brand presence and reputation through digital marketing, social media, and PR initiatives.
  • Team Leadership & Cross-functional Collaboration

  • Lead and mentor a high-performing marketing team, ensuring skill development and alignment with organizational goals.
  • Work cross-functionally with product, sales, technology, and leadership teams to develop customer-centric messaging and campaigns.
  • Establish and maintain strategic partnerships with digital agencies, technology firms, and content providers to enhance marketing impact.
  • Required Skills & Qualifications

    Experience & Industry Expertise

  • 10+ years of experience in product marketing, fintech, or global banking, with a strong focus on Treasury.
  • Deep understanding of B2B marketing, banking technology, and financial services ecosystems.
  • Proven expertise in digital transformation programs, product positioning, and market launch strategies.
  • Experience in corporate business planning, demand generation, and enterprise-wide marketing initiatives.
  • Marketing & Demand Generation Skills

  • Strong track record in B2B field marketing, lead generation, and campaign execution.
  • Experience with market research, analytics, digital & social media marketing, content creation, and thought leadership.
  • Proficiency in marketing automation platforms (HubSpot, Google Analytics, LinkedIn, Salesforce, etc.).
  • Ability to develop and execute branding, growth hacking, and online reputation management strategies.
  • Leadership & Communication

  • Strong leadership, stakeholder management, and team mentoring capabilities.
  • Excellent communication and client engagement skills, with the ability to articulate complex ideas effectively.
  • Self-starter with the ability to thrive in a fast-paced, dynamic environment.
  • Willingness to travel as needed for business engagements and project execution.
  • Educational Qualifications

  • Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field.
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