Assistant Brand Manager

Drives external growth — collaborations, stores, pop-ups — and converts in-store walk-ins at Chhatarpur.

Role Description

Reports to : Founder

Key Responsibilities

Manage store & pop-up communication, retailer follow-ups, and contracts.

Handle walk-in customers at Chhatarpur studio; record, bill, and report conversions.

Lead influencer tie-ups and press mentions with Merchandiser.

Coordinate content days with Social-Media & Marketing teams.

Maintain CRM database and follow-up logs.

KPIs

KPI Target

Walk-in conversion rate ≥30 %

Store / pop-up partnerships 3–4 per month

Influencer / PR tie-ups 2 per month

Lead follow-up closure rate ≥15 %

Customer satisfaction rating 9 / 10

CRM updates 100 % weekly

Qualifications

Strong skills in Communication and Strategic Communications

Expertise in Brand Management and Integrated Marketing, ideally from FMS.

Proven ability to manage multiple projects efficiently

Experience with analyzing market trends and applying insights to strategies

Bachelor’s degree in Marketing, Communications, Retail Management, or a related field

Proficiency in creating creative, compelling, and brand-aligned content