Google Performance Marketer – SMB SaaS Focus
Location : Remote
Type : Full-time | 7pm - 4am IST
About the Role
If you’ve already scaled SaaS lead generation for SMBs in the U.S. through Google Ads with 5X+ ROAS , this role is made for you. We’re not testing — we’re scaling. Simplia is a fast-growing AI marketing company that helps small business owners run fully autonomous digital campaigns. We're backed by industry giants and already on track to hit $25M ARR.
What You’ll Do
- Launch, manage, and scale high-ROAS Google Ads (Search, Display, Performance Max) campaigns targeting SMB decision-makers (roofers, dentists, contractors, lawyers, etc.)
- Optimize campaigns daily based on CPL, conversion rate, quality score, and downstream ROI
- Build high-converting landing page + keyword funnels with our creative team
- Use negative keywords, A / B testing, bid automation, geo-targeting, and custom audience layering
Requirements
Proven success in generating qualified SaaS leads from U.S. SMBs through Google AdsYou’ve personally managed $50K–$500K+ / month in ad spend with strong ROASDeep understanding of SMB buyer behavior and funnel psychologyNo fluff, just execution. You know the keywords that convert.Strong command over Google Ads Manager, Tag Manager, Analytics, and Looker StudioDon’t Apply If...
You’ve never targeted small business ownersYou don’t know what “lead quality” means beyond form submissionsYou’ve only run ecommerce, not SaaS or servicesTo Apply :
Please share your resume and the questions below to "[email protected]" with the Subject "Google Performance Marketer – SMB SaaS Focus - IND"
Describe two Google Ads campaigns you've managed for SaaS products targeting U.S. SMBs. Please include (Industry / niche, Monthly ad spend, Your role, CPL and ROAS achieved, Key actions that led to success)What is your step-by-step process for launching a high-ROAS Google Ads campaign targeting SMB decision-makers (e.g., contractors, lawyers, dentists)?What are your go-to tactics when ROAS starts dropping for an active campaign?