Content Writer

Job Title : Content Marketing Specialist

Location : Bangalore

Experience : 2+ Years

Company :

DevRabbit IT Solution

Work Mode : Work from Office (5 days working)

Role Overview

We’re looking for a

Content Marketing Specialist

who is first and foremost a

skilled storyteller and writer . You’ll create high-impact written content that speaks directly to U.S. business audiences — especially

CIOs, CTOs, IT Directors, and Operations Leads

— across the IT services, Real Estate, and PropTech sectors.

Your words will define how our product is perceived — from our website and blogs to email campaigns, case studies, and thought leadership pieces.

Key Responsibilities

Write and edit clear, engaging, and technically accurate content for blogs, website pages, email campaigns, landing pages, and case studies.

Create content tailored for U.S. audiences, reflecting cultural tone, industry priorities, and buyer behavior.

Research and write thought leadership and educational articles around

integration, automation, digital transformation, and proptech innovations.

Work with internal teams (marketing, product, and design) to translate product capabilities into compelling stories and benefits.

Ensure brand voice and message consistency across all written materials.

Optimize content for SEO and readability.

Repurpose long-form content into short-form or social-friendly formats.

Stay updated on trends in SaaS, PropTech, and IT integration to keep content relevant and forward-thinking.

Required Skills & Experience

2+ years of experience in

content writing or content marketing , ideally for

middleware integration tool or SaaS companies.

Proven experience writing for

U.S. enterprise audiences

(samples or portfolio required).

Strong command over written English — tone, flow, and clarity.

Ability to write for multiple personas including

CIOs, CTOs, IT Directors, and Operations Leads.

Understanding of

IT services, Real Estate, or PropTech

industries.

Familiarity with

SEO best practices

and keyword optimization.

Detail-oriented, research-driven, and deadline-focused.

Nice to Have

Experience writing for

integration, automation, or SaaS platforms.

Basic knowledge of digital marketing and content analytics tools (Google Analytics, SEMrush, HubSpot, etc.).

Comfortable collaborating in a fast-paced startup environment