Digital Marketing Manager

Job Description

Key Responsibilities

Develop and implement digital marketing strategies to promote products and services.

Manage and optimize company website, SEO / SEM, Google Ads, and social media campaigns .

Create, schedule, and monitor content across LinkedIn, Facebook, Instagram, and YouTube .

Execute email marketing campaigns and measure response rates.

Handle online branding, content creation, and graphic coordination with the design team.

Analyze website traffic, engagement, and conversion data to improve campaign performance .

Manage digital marketing budgets and ensure ROI-driven campaigns.

Support sales teams by generating quality leads through digital channels.

Collaborate with external agencies and vendors for campaigns, videos, and creatives.

Stay updated on latest digital tools, trends, and industrial marketing strategies .

Requirements

Required Skill Sets

Strong knowledge of SEO, SEM, Google Analytics, Google Ads, Meta Ads, and email marketing tools .

Experience in social media strategy, content planning, and performance marketing .

Proficiency in digital tools like Canva, HubSpot, Mailchimp, or Zoho Campaigns.

Excellent analytical, creative, and communication skills.

Ability to handle B2B digital marketing for manufacturing or industrial products .

Qualification : Any Graduate / MBA in Marketing / Digital Marketing Certification .

Experience : 3–8 years in digital marketing , preferably in manufacturing / industrial / B2B sectors .

Benefits

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Requirements

Required Skill Sets Strong knowledge of SEO, SEM, Google Analytics, Google Ads, Meta Ads, and email marketing tools. Experience in social media strategy, content planning, and performance marketing. Proficiency in digital tools like Canva, HubSpot, Mailchimp, or Zoho Campaigns. Excellent analytical, creative, and communication skills. Ability to handle B2B digital marketing for manufacturing or industrial products. Qualification : Any Graduate / MBA in Marketing / Digital Marketing Certification. Experience : 3–8 years in digital marketing, preferably in manufacturing / industrial / B2B sectors.