Associate Marketing Specialist

About the Role

We're looking for a marketing professional who understands AI and can translate technical concepts into content that engages both technical and business audiences. You'll own the end-to-end process : writing technical blogs and posts, and ensuring they reach the right audience through post boosting and campaign management.

This role is ideal for someone who enjoys wearing multiple hats : writing content, shaping messaging, managing paid campaigns, and building systems that scale.

Key Responsibilities

• Plan and produce content across formats : blogs, posts, case studies, newsletters, and more
• Create and manage campaigns, including post boosting, targeting, and performance tracking
• Build and maintain marketing playbooks for content planning, campaign execution, and performance measurement
• Develop and optimize email marketing strategy for B2B audiences, including newsletters and drip campaigns
• Use analytics tools to measure reach, engagement, and lead quality and refine strategy based on insights
• Collaborate with product, design, and tech teams to ensure consistent messaging across all channels
• Stay current on AI, marketing, and B2B trends to identify new opportunities for visibility and engagement

Requirements

Bonus : experience in B2B SaaS, enterprise tech, or AI-driven businesses