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Senior Content Writer
Senior Content WriterAiSensy • Lucknow, IN
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Senior Content Writer

Senior Content Writer

AiSensy • Lucknow, IN
5 days ago
Job description

About AiSensy

AiSensy is a WhatsApp-based Marketing & Engagement platform built on the Official WhatsApp Business APIs. We help 150,000+ businesses and 10,000+ partners —including ISVs, resellers, and affiliates—scale their customer engagement and drive revenue through intelligent automation and communication.

  • Recognized as Meta’s Emerging Partner of the Year 2023 and CTWA Partner of the Year 2024
  • Over ₹4,000 Crores in revenue driven for clients
  • Trusted by India’s top D2C, eCommerce , and enterprise brands

AiSensy is among India’s fastest-growing B2B SaaS startups, redefining how businesses connect with customers.

About the Role

We’re looking for a high-taste, research-driven Senior Writer who can craft cinematic, emotionally intelligent, culturally sharp narratives across formats. You will write everything from digital ads to brand films, long-form documentaries, case studies, and short-form content for social.

You must deeply understand storytelling theory, consumer psychology, literature, and internet culture, and be able to convert insights and research into modern, compelling narratives.

This is a high-impact, creativity-first role for someone who can bring depth, originality, and strong writing craft to the AiSensy creative team.

Key Responsibilities

1. Write Digital Ads & Brand Story Scripts

  • Create scripts for 6sec, 15sec, 30sec, 45sec. digital ads
  • Build engaging scenes, characters, and voiceovers
  • Convert brand insights into powerful emotional moments
  • Work with creative directors / cinematographers to turn scripts into shot-ready flows
  • 2. Long-Form Narratives (Documentaries, Brand Films, Case Studies)

  • Write structured, research-heavy scripts for YouTube and branded content
  • Use storytelling frameworks (3-act, 5-act, story circle)
  • Convert data, interviews, and raw insights into gripping stories
  • Maintain factual integrity with emotional appeal
  • 3. Short-Form Content Writing

  • Write high-retention scripts for Reels, Shorts, TikTok-style content
  • Craft thumb-stopping hooks and micro-narratives
  • Optimize for pacing, payoff, and attention psychology
  • 4. Deep Research & Insight Extraction

  • Conduct investigative research on industries, culture, consumer behavior
  • Extract insights from reports, articles, and interviews
  • Build narrative angles and creative concepts from scratch
  • Ensure originality and factual accuracy
  • 5. Brand Voice & Psychology-Led Writing

  • Adapt tone across brands, formats, and audiences
  • Use cognitive biases and emotional triggers in storytelling
  • Shape smart, modern brand narratives
  • Understand audience motivations and craft messages that resonate
  • 6. Cross-Team Creative Collaboration

  • Work with directors, editors, designers, and producers
  • Convert scripts into storyboard-ready versions
  • Provide narrative direction during shoots and edits
  • Maintain consistency across all creative outputs
  • Required Skills & Expertise

    Storytelling & Writing

  • Strong visual storytelling ability
  • Understanding of storytelling theory : Hero’s Journey, Story Circle, Act structures
  • Ability to write emotional, insight-driven, and cinematic narratives
  • Command over literary devices (metaphor, rhythm, symbolism, subtext)
  • Ad Writing

  • Prior experience writing digital ads, branded content, or films
  • Ability to compress ideas into tight, powerful scripts
  • Strong hook-writing ability
  • Research Skills

  • Ability to convert complex topics into accessible stories
  • Strong fact-checking discipline
  • Investigative, curiosity-led research approach
  • Consumer Psychology

  • Understanding of human behavior, cognitive biases, and emotional triggers
  • Ability to write messaging that influences perception and action
  • Digital & Creative Literacy

  • Awareness of contemporary internet culture and trends
  • Understanding of short-form pacing and viral content mechanics
  • Ability to switch writing tones (cinematic, witty, poetic, conversational, etc.)
  • Experience Level

    2–4 years in one or more of the following :

  • Creative agencies
  • Production houses
  • Journalism
  • Scriptwriting
  • Branded content
  • Documentary writing
  • Digital storytelling
  • Portfolio Requirements

    Candidates must share :

  • 2–3 ad film / long-form / social scripts
  • 1 long-form narrative or documentary script
  • 1 research-heavy piece (case study / article)
  • 2 short-form scripts
  • Any literary writing sample
  • Why Join AiSensy?

  • Work at the intersection of content, product, and growth
  • Drive measurable impact in a rapidly scaling B2B SaaS environment
  • Collaborate with a high-energy, passionate team
  • Take ownership of content that reaches millions of users and businesses
  • Flexible work culture, fast growth opportunities, and a strong performance-driven ethos
  • Ready to shape the voice of one of India’s leading B2B SaaS startups?

    Apply now and help define the future of business communication with AiSensy.

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    Content Writer • Lucknow, IN

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