Marketing Lead

Job Description

Paid Media Strategist Role

As a Paid Media Strategist, you will partner with top digital marketing influencers to develop and execute paid media strategies that drive client revenue growth. You should have a deep understanding of paid media strategy, A / B testing, and media buying on all platforms.

We are always using the latest digital marketing tools, so being on the bleeding edge is essential. Your responsibilities will include driving paid media strategy across platforms for large brands, creating campaign optimizations backed with data, building sales-winning audits and pitch decks for new clients, and maximizing efficiency and campaign performance with AI tools.

Key skills and qualifications include 3+ years experience running paid media campaigns across Google, Meta, TikTok, and Microsoft ads, a strong understanding of the paid media landscape in the US market, and successful history of optimizing medium to large budget ad spends.

• Drive paid media strategy across platforms for large brands
• Create campaign optimizations backed with data that drive client ROI
• Build sales-winning audits and pitch decks for new clients
• Maximize efficiency and campaign performance with AI tools

Required Skills and Qualifications

Must-Haves :

Benefits

You will be comfortable with data analysis and reporting on performance, proficient in advanced AI tools, and have a track record of running multiple accounts at once.

Others

Bonus points if you have experience with auditing new client paid media accounts, Pinterest, Snapchat, or Amazon ads, working with enterprise clients.