We have a good opportunity of E - Commerce Manager (Head Role) for our Manufacturing client based at Bangalore.
Job Title : E - Commerce Manager ( Head role)
Location : Bangalore
Experience : 3 to 5 years ( post MBA from Premier B schools)
Job objective :
The position is responsible for the managing and driving product portfolio sales & marketing in dedicated Ecommerce platforms by focusing on the following activities.
E Commerce Sales & Operation :
- Interface for E Commerce portals to Deliver Top Line for our business in selected portals.
- Build strong relationship with category team for a sustainable business growth in these platforms.
- Drive online & offline platform for brand & finalize the plan for increasing the penetration.
- Manage existing sellers & distributors for sales.
- Look for onboarding of potential Market place sellers for expanding the range of products in the platforms.
- Prepare marketing and promotion strategy on the selected portals including development of brand stores.
- Stock forecasting for the leading platforms for the category along with the other team members.
- Planning, Executing, and handling the complete operations in terms of stock movement, stock availability, closure of discussion with category team to ensure the tertiary sales in the designated platforms.
- Closure of the Joint Business plan (JBP) for different portal.
- Timely closure of the seller level claims & issues to ensure the customer satisfaction.
Consumer Lighting :
Responsible for key Ecommerce Portals like Flipkart, Q com portals like Blinkit, Zepto , Swiggy, BB, FK Minutes and the offline partnership for driving Smart products in retail chains like Croma, Reliance, Alexa Kiosks, etc.Evaluate and drive new business opportunities with other emerging portals like Jio Mart, Myntra and close the onboarding & driving sales for B2B playersEvaluate & Drive marketplace sellers across platforms.Driving new initiatives – onboarding on ecom platforms and ONDC to expand the selection.Continuously look for expanding the new categories of lighting & electrical product in these portals.Scan the portals and the competition to work on the product opportunity & product pricing strategy in consultation with the category, to increase the market share for us in these portals.Closure of event planning and BAU planning to ensure that sale out is planned with category in advance.Product & Brand related Activities :
To work in close tandem with category team for development & execution new product launch.Work with creative agencies for cataloging, developing product A+ contents, and driving thepromotions & advertisement in the portal.Coordinate with offline sellers along with Amazon team for the brand display at the retail stores.Platform Level Analytics :
Prepare, Analyze and share weekly and monthly platform level secondary reportsDevelopment of dashboard for tracking of competition on pricing & new products in key categories.Tracking at product, platform & seller level.Maintaining the record of all the supports, APSP spends.Development of monthly key indicators, preparing plan quarterly and annually.Digital Campaigns and Portal Promotions Management :
Work closely with the digital agency to drive the marketing initiatives and maintain an MIS with analytics for the same.Tracking dashboard progress of digital campaigns in terms of impression, reach, clicks, ROI of the campaign.Optimizing advertising costs at platform level and to ensure that the digital objectives are met.Skills Required
Stock forecasting, Marketing and promotion strategy, Product pricing strategy, Platform level analytics