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OutNorm - Chief Executive Officer/Co-Founder - Westernwear Segment
OutNorm - Chief Executive Officer/Co-Founder - Westernwear SegmentOutNorm • Delhi NCR, India
OutNorm - Chief Executive Officer / Co-Founder - Westernwear Segment

OutNorm - Chief Executive Officer / Co-Founder - Westernwear Segment

OutNorm • Delhi NCR, India
3 days ago
Job description

CEO / Co-Founder Premium Celebrity Co-founded Westernwear Brand (Under OutNorm Studio)

About the Brand

Coral is a premium westernwear brand for modern, ambitious Indian women; co-founded by and built around a Bollywood Celebrity. The brand is designed around one core idea : elevated essentials for office and post-office lifeclothing that moves seamlessly from boardroom to dinner, from meetings to social evenings.

Built under the OutNorm Studio ecosystem, Coral is a pre-launch but fully funded venture, with strong creative, cultural, and commercial tailwinds. The brand is backed by a leading public personality (not disclosed in JD) and OutNorms end-to-end studio support across product, growth, and brand.

Coral aims to redefine the premium Indian westernwear segment through thoughtful design, quality craftsmanship, and lifestyle-led storytelling.

Who Were Looking For

Were looking for a high-calibre operator who can become the driving force behind Coralsomeone who can take a funded pre-launch brand and build it into a category-defining fashion house.

Youre a strong fit if :

  • Youre as structured as you are creative, and deeply understand brand building.
  • Youre passionate about premium fashion, consumer behaviour, and elevating Indias modern workwear category.
  • You enjoy taking full ownership P&L, team, ops, growth, execution.
  • You can operate independently, make decisions under ambiguity, and set long-term direction.
  • You can craft a compelling brand narrative and be the external face of the company with partners and investors.
  • You have the maturity, presence, and clarity to be VC-facing.
  • You understand (or have the willingness to learn) the nuances of fashion production, merchandising, and D2C operations.
  • You bring grit, ambition, and founder-level accountability.

Bonus (not mandatory) : Strong background in fashion, retail, lifestyle brands, or premium D2C.

What You Will Do

1. Full P&L Ownership

  • Own revenue, margins, growth, burn, and financial health of the brand.
  • Drive pricing, merchandising, supply chain planning, and financial optimisation.
  • 2. Zero-to-One Company Building

  • Build the brand from pre-launch to scale.
  • Lead product roadmaps, merchandising decisions, and seasonal planning.
  • Work closely with the celebrity partner (indirectly) through the OutNorm team for brand alignment.
  • 3. Brand, Marketing & Community

  • Build a digital-first brand with strong content, storytelling, and cultural relevance.
  • Work with OutNorms studio teams on creative, campaigns, and content engines.
  • Build community-led awareness and an engaged consumer base.
  • 4. Operations & Supply Chain

  • Set up sourcing, manufacturing, quality control, inventory planning, and logistics.
  • Build scalable SOPs for pre-launch, launch, and early growth.
  • 5. Team Building

  • Hire and lead the founding team across product, ops, marketing, design, and retail rollout.
  • Drive a high-performance culture with accountability and execution discipline.
  • 6. Fundraising & Investor Relations

  • Work with OutNorm on pitch materials, financial models, and growth stories.
  • Represent Coral in investor conversations when required.
  • Ensure the brand is always VC-ready in metrics, clarity, and strategy.
  • Whats in it for You

  • Founder-Level Role
  • You will be a true co-founder, not an employee. - You will shape the brand from the ground up.
  • Compensation Structure

  • Competitive Salary : Market-aligned with founder-level flexibility.
  • Founders Equity : Significant equity ownership based on experience and involvement.
  • Long-term Wealth Creation : Equity unlocks as Coral grows and scales across India and globally.
  • Support From OutNorm Studio

    You get the backing of a full-stack startup studiobrand, content, growth, design, ops, tech, and fundraisingso you can focus on building and leading the company.

    Massive Career Upside

    If successful, this becomes a marquee role in the consumer-fashion ecosystem :

    A founder of a premium fashion house built with a leading cultural figure.

    Ideal Profile

  • 6 to 15 years experience in fashion, retail, lifestyle, D2C, or brand-led businesses.
  • Tier 1 / Tier 2 education preferred but not mandatory.
  • Strong strategic thinking + creative intuition.
  • High bias for action; thrives in fast-moving, ambiguous environments.
  • Ability to lead cross-functional teams and make high-stakes decisions.
  • Executive presence suitable for investor conversations.
  • (ref : iimjobs.com)

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