B2B Content Strategist

Job Title : Senior Content Writer Location : Alwarpet, Chennai

Company : Novac Technology Solutions

Role Overview

We are seeking an experienced Content Writer with 2–4 years of proven expertise in crafting engaging content for B2B space. The ideal candidate will have hands-on experience in social media marketing, content marketing, website content creation, event-related content, and PR initiatives. This role requires an individual who can effectively blend creativity with strategic thinking to deliver content that drives engagement, builds brand presence, and supports business growth.

Key Responsibilities

Develop high-quality content for multiple platforms, including websites, blogs, social media, PR, emailers, and event campaigns .

Work closely with the marketing and design teams to create impactful content aligned with business goals.

Write engaging B2B-focused content that resonates with target audiences and positions Novac as an industry leader.

Support social media engagement with compelling copy, creatives, and thought leadership posts.

Create content for events, product launches, webinars, and corporate communications .

Draft press releases, media articles, and PR content to enhance visibility.

Ensure content consistency in tone, messaging, and branding across channels.

Requirements

Proven years of content writing experience, preferably in the B2B space .

Strong portfolio showcasing expertise in social media, website content, content marketing, PR, and event-related writing .

Excellent written and verbal communication skills with strong attention to detail.

Ability to work on multiple projects with tight deadlines.

Familiarity with SEO, digital marketing trends, and content analytics .

Proactive, creative, and a strong team player.