Head of Digital Strategy

Position : VP – Digital Marketing

Requirements :

BSc degree in Marketing, Digital technologies or relevant field

10+ years of experience in advertising, digital media, or similar.

Proven work experience as a Digital marketer

Demonstrable experience in designing and implementing successful digital marketing campaigns

Strong understanding of how all current digital marketing channels function

Solid knowledge of online marketing tools and best practices

Excellent analytical and project management skills

Strong team management and communication (written and verbal) skills

Responsibilities :

Build digital marketing roadmap for the client brands

Manage all digital marketing channels (e.G. website, blogs, emails and social media) to ensure brand consistency

Measure ROI and KPIs and prepare budget

Develop and strategize campaigns to create and maintain high levels of customer interaction.

Oversee our social media / digital accounts

Manage and improve online content, considering SEO and Google Analytics

Forecast sales performance trends and act proactively to increase our market segment

Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies

Monitor competition and provide ideas to stand out

Stay up-to-date with digital technology developments

Meeting with the marketing and design teams to define advertising strategies and requirements.

Maintaining P&L of Clients

Developing and implementing digital advertising campaigns to increase brand awareness, website traffic, and sales.

Reviewing and proofreading all digital content such as blogs, social media content, advertisements, and website copy.

Generating and presenting digital marketing reports and analyses for feedback.

Lead, mentor, and motivate the digital marketing team

Conduct regular training sessions and performance reviews to enhance team capability and productivity.