Head of Digital MarketingK.R. Mangalam University • Pune, IN
Head of Digital Marketing
K.R. Mangalam University • Pune, IN
4 hours ago
Job descriptionResponsible for developing and executing search engine optimization (SEO) strategies to increase a website’s organic visibility, traffic, and ranking on Google, Bing, and other search engines. This role requires expertise in technical SEO, content strategy, link building, and analytics, ensuring that the company’s online presence grows sustainably. Manage the institution’s website and ensure it is optimized for search engines (SEO) to increase visibility and attract prospective students. Monitor website analytics and make data-driven decisions to improve user experience and engagement. Develop and implement social media strategies to engage with students, parents, and the academic community. Manage social media accounts, ensuring regular posting and interaction to build community and promote the institution’s activities and achievements. Responsible for planning, executing, and optimizing paid advertising campaigns to drive traffic, leads, or sales. The goal is to maximize return on ad spend (ROAS) across platforms like Google Ads, Facebook Ads, , and others. It involves strategic oversight, performance management, and integration of PPC within the broader digital marketing strategy. Responsible for ensuring brand's presence across all social media platforms is fully optimized for visibility, engagement, and organic growth . Regularly monitor CRM and analyze and report on the performance of all digital marketing activities using analytics tools. Provide insights and recommendations to senior management for continuous improvement. New Implementation in CRM and Allied Softwares. Manage the digital marketing budget, ensuring efficient allocation of resources to achieve marketing objectives. Monitor spending and adjust tactics to stay within budget while maximizing results. Lead and manage the digital marketing team, providing guidance and support to achieve departmental goals. Collaborate with other departments (e.g., Admissions, Academic Affairs) to ensure alignment of digital marketing efforts with overall institutional goals. Manage the institution’s online reputation by monitoring and responding to online reviews, comments, and feedback across various platforms, ensuring a positive and professional image is maintained and any negative issues are addressed promptly and effectively. Assume overall responsibility for generating high-quality leads and improving the 'Lead to Form' conversion rate. This involves strategizing and implementing effective lead generation campaigns, optimizing marketing funnels, and continuously analysing and refining the process to ensure a higher percentage of interested leads complete the application forms. Efforts should be focused on attracting the right audience, engaging them effectively, and guiding them smoothly through the enrolment process to maximize conversions and meet enrolment targets. Keep abreast of the latest digital marketing trends and technologies to maintain a competitive edge and innovate marketing practices. 7+ years of experience in digital marketing, performance marketing, and brand management, with at least 5 years in a senior leadership role managing a team. Proven track record of running large-scale digital marketing campaigns with budgets exceeding ₹1 crore annually across Google Ads, Facebook, Instagram, , and YouTube. Demonstrated success in increasing lead generation, improving conversion rates, and driving revenue growth, preferably in the education sector or consumer-facing industries. Strong expertise in SEO, SEM, Social Media Marketing (SMM), PPC, Marketing Automation, and Data Analytics. Hands-on experience with marketing tools such as Google Analytics, Meta Ads Manager, Hub Spot, Zoho CRM, Google Tag Manager, and automation tools. Experience in managing cross-functional teams, agencies, and external vendors. Strong analytical and problem-solving skills with the ability to make data-driven marketing decisions.
Job Title : - Head of Digital Marketing
Location : T-118, Ward No 6, Aam Bagh, Mehrauli, New Delhi, Delhi 110030.
Position Summary :
K.R Mangalam University seeks an experienced and innovative Digital Marketing Head to lead our digital marketing initiatives. This role involves strategizing, implementing, and managing digital marketing campaigns to enhance our brand’s online presence, engage with prospective students, and drive admissions.
Key Responsibilities :
Strategy Development and Planning :
- Develop and implement a comprehensive digital marketing strategy aligned with the institution’s goals.
- Plan and manage digital campaigns to increase brand awareness, student enrolment, and engagement.
Content Management :
SEO and Website :
Social Media Management / Social Media Marketing (SMM) :
PPC (Pay-Per-Click)
Social Media Optimization (SMO) :
Analytics and Reporting :
Budget Management :
Team Leadership and Collaboration :
Online Reputation Management :
Lead Generation and Conversion Optimization :
Staying Updated with Trends :
Qualifications & Experience :
Interested Candidates can visit our website and they can send the resume on this mail id :
Website - K. R. Mangalam University
Email ID - krmujobs@krmangalam.edu.in
Create a job alert for this search
Head Of Marketing • Pune, IN
Related jobs
Director of Integrated Marketing & Digital Experience
Platform9 • Pune, IN
About Us : Platform9 : A Better Way to Go Cloud Native.Platform9 is the leader in simplifying enterprise Private Clouds.Founded by a team of VMware cloud pioneers, we are dedicated to transforming IT...Show more
Last updated: 3 days ago • Promoted
Head of Growth and Performance Marketing
GrowthMind TML Partners • Pune, IN
Head of Growth and Performance Marketing – Google Ads – TikTok (Meta).TML Partners is seeking an experienced Head of Growth and Performance Marketing to lead our multi-channel acquisition and scale...Show more
Last updated: 5 days ago • Promoted
Head Marketing
Confidential • Pune
Design brand positioning and messaging strategy across channels to drive market awareness, customer acquisition, and loyalty.
Creation, development, and implementation of end-to-end digital acquisit...Show more
Last updated: 27 days ago • Promoted
Head of Marketing
Confidential • Pune, India
Identify emerging consumer trends, behavioral shifts, and category insights to drive innovation.Create strategic briefs for new product development based on consumer insights and market opportuniti...Show more
Last updated: 27 days ago • Promoted
Business Head - Digital Marketing Solutions
Confidential • Pune, India
This is a full-time on-site role for a Business Head - Digital Marketing Solutions, located in Pune.The individual will be responsible for developing and executing strategic business plans, driving...Show more
Last updated: 5 days ago • Promoted
Head - Brand & Content
KodeKloud • Pune, IN
KodeKloud is a fast-growing EdTech SaaS company dedicated to transforming the way businesses and individuals upskill in DevOps, Cloud Computing, and AI through hands-on, practical learning experien...Show more
Last updated: 7 days ago • Promoted
Business Head - Digital Marketing Solutions
ChalkWalk • Pune, Maharashtra, India
This is a full-time on-site role for a Business Head - Digital Marketing Solutions, located in Pune.The individual will be responsible for developing and executing strategic business plans, driving...Show more
Last updated: 11 days ago • Promoted
Head of Sales & Marketing
Confidential • Pune
Develop and implement strategic sales plans to increase export sales and overall market share profitably.Identify and target new international markets and customers.
Strategically extend domestic re...Show more
Last updated: 24 days ago • Promoted
Digital Marketing Manager
Excel Group • Pune, IN
Digital Marketer (4+ Years Experience).We are seeking a highly skilled and results-driven Digital Marketer with 4+ years of experience to manage and optimize our online marketing initiatives.The id...Show more
Last updated: 4 hours ago • Promoted • New!
Head of Growth and Performance Marketing
Oyster MR • Pune, IN
Oyster MR is seeking an innovative and data-driven Head of Growth and Performance Marketing to lead our multi-channel growth strategy.
This senior role is ideal for a performance-focused leader with...Show more
Last updated: 4 hours ago • Promoted • New!
Head of Marketing
SingX Pte Ltd • Pune, Maharashtra, India
SingX is an established Payment Services company, headquartered in Singapore.Founded by a group of ex-bankers, SingX is changing the way cross border payments are made.
We began operations 8 years a...Show more
Last updated: 30+ days ago • Promoted
Marketing Head : (Loyalty & Rewards)
Profile HR Consultants Pvt Ltd. • Pune, IN
Leading Rewards ,Loyalty programs and Gifting co.Digital Payments, Instant Rewards, and Gift Vouchers / Coupons looking for an able Marketing Head for growth marketing & digital transformation.Drove ...Show more
Last updated: 4 hours ago • Promoted • New!
Digital Marketing Manager
Digi Maniac • Pune, IN
We’re looking for a dynamic and creative.If you’re a digital storyteller with a proven track record of creating impactful campaigns, we’d love to hear from you.
Develop and implement a comprehensive...Show more
Last updated: 4 hours ago • Promoted • New!
Marketing Director / Head of Marketing
WPP MEDIA BUSINESS • Pune, IN
Marketing Director / Head of Marketing.Where Marketing Leadership Shapes the Future of a Global Vision.WPP MEDIA BUSINESS stands at the intersection of intelligence, creativity, and purposeful comm...Show more
Last updated: 1 day ago • Promoted
Marketing Head
Confidential • Pune, India
Perm / Contract / Full-time / Part-time : Full-Time.On-site / Hybrid / Remote : On-site.Robert Walters is the world's most trusted talent solutions business.
Across the globe, we deliver recruitment, outsourci...Show more
Last updated: 27 days ago • Promoted
Digital Marketing Manager
Trace Presence - India • Pune, IN
Trace Presence, a company known for helping businesses strengthen their online footprint, has announced that it is seeking a.
The role, offered on a part-time and fully remote basis, reflects the co...Show more
Last updated: 7 days ago • Promoted
Head of New Product Development (NPD)
Blue Signal Search • Pune, IN
Head of New Product Development (NPD).Nationwide (Remote – with up to 50% international travel).Fluency in English is essential for collaboration across our global teams.
Aesthetic Medicine, Consume...Show more
Last updated: 30+ days ago • Promoted
Digital Marketing Manager
WPP Media - India • Pune, IN
WPP Media Announces Opening for Remote Digital Marketing Manager (Part-Time).WPP Media, a performance-driven digital agency known for delivering precision marketing at scale, has announced a new op...Show more
Last updated: 7 days ago • Promoted