sr. Digital Marketing Analyst

We are looking for a highly skilled Senior Digital Marketing Analyst to drive data-driven marketing strategies and optimize digital campaigns. The ideal candidate will be proficient in SEO, SEM, PPC, social media analytics, web analytics, and conversion rate optimization . This role requires deep analytical skills, the ability to interpret marketing data, and a strong understanding of consumer behavior.

Location : Kochi,Vyttila

• Develop and execute digital marketing strategies using SEO, SEM, PPC, social media, and email marketing .
• Analyze website traffic, campaign performance, and audience behavior using Google Analytics, Google Ads, Facebook Ads Manager, and other analytics tools.
• Monitor and optimize ROI for digital marketing campaigns , identifying growth opportunities.
• Conduct A / B testing and conversion rate optimization (CRO) to improve campaign performance.
• Generate data-driven insights and present actionable recommendations to stakeholders.
• Stay updated with industry trends, competitor strategies, and emerging digital marketing technologies .
• Collaborate with cross-functional teams, including content, design, and development, to improve user experience and engagement.

Required Skills & Qualifications