Company Description
Fascinating Diamonds is a jewelry brand that allows customers to search for their desired diamond, set it in selected settings, and style it with gemstones or diamonds to create a unique piece of jewelry. The brand focuses on providing a personalized and handcrafted experience for each customer.
Responsibilities :
- Plan, execute, and manage marketing campaigns across SMS, and Email channels.
- Create segmented and personalized campaigns with a focus on customer engagement and conversions.
- Monitor campaign performance, analyze data, and optimize based on KPIs (open rates, CTR, conversions, ROI).
- Implement automation workflows and A / B testing to improve performance.
- Stay updated on the latest trends, tools, and best practices in direct-to-customer marketing.
- Develop and execute a comprehensive affiliate marketing strategy to drive sales and ROI.
- Identify, recruit, and onboard new affiliates, content creators, and strategic partners.
- Knowledge about commission junction and share a sale.
Qualifications :
Bachelor’s degree in Marketing, Business, Communications, or related field.3+ years of proven experience in SMS, and Email marketing.Proficiency with marketing platforms such as Klaviyo, HubSpot, Twilio, Gupshup, or similar tools.Strong analytical skills with the ability to interpret campaign metrics and generate insights.Excellent writing and communication skills.Knowledge of customer segmentation, personalization, and automation strategies.Familiarity with data privacy laws and compliance requirements.