Head of Brand

Location : Kudlu Gate, Bangalore (Office-based role)

Type : Full-time | Immediate Joining

About the company :

ZGuard- We make innovative and natural repellent products with proven ingredients like

lemon grass, citronella, Thulasi, and Neem. Our natural spray defends against

mosquitoes without harsh chemicals. Gentle on skin, powerful outdoors.

Formulated for effectiveness, this spray offers hours of protection in a

quick-dry, non-sticky formula that’s ideal for outdoor activities and daily

use. Perfect for those who want natural, reliable protection, Nature’s Defence

allows you to enjoy the outdoors with confidence, knowing you’re safeguarded by

nature’s best

Brief About Role :

The role entails Brand Experience : 2- 3+ years of experience in successfully

managing & running brand development.

KRA’s :

Brand Strategy & Positioning

Define and evolve the brand’s positioning in line with the company’s mission, values, and target audience.

Develop annual and quarterly brand plans with clearly defined objectives, strategies, and success metrics.

Campaign Management

Lead the conceptualisation, planning, and execution of 360° marketing campaigns (digital, ATL, BTL, in-store).

Collaborate with creative, media, and PR agencies to deliver impactful storytelling.

Content & Communication

Oversee brand tone, visual identity, and messaging across platforms (social media, website, packaging, etc.).

Ensure alignment across all internal and external communications.

Consumer Insights & Brand Health

Leverage market and consumer insights to refine brand strategies.

Monitor brand performance and health metrics using data tools and customer feedback.

Cross-functional Leadership

Collaborate with product, retail, design, and operations teams to create unified brand experiences.

Be the brand custodian across store formats, merchandise, digital presence, and partnerships.

Influencer, PR & Community Building

Build and nurture brand ambassadors, influencer networks, and media relationships.

Drive initiatives that grow the Z Guard community both online and offline.

Qualification

Bachelor’s or Master’s degree in Marketing, Branding, Business Administration, Mass Communication, or a related field.

A Postgraduate Diploma in Marketing or Brand Management will be an added advantage.

Strong academic foundation in marketing strategy, consumer behavior, and communication